- From www.edx.org
Innovation and Technology Management in Tourism and Hospitality
- 8 Sequences
- Intermediate Level
- Субтитры доступны на Chinese
- Starts on 5 января 2023
- Ends on 29 марта 2023
Course details
Syllabus
Week 1: An Introduction to IT in Hospitality & Tourism Industry
Develop a holistic view of the impact of ICT in the hospitality and tourism industry.
Week 2: Information Technology Adoption and Dynamic Impact on Hospitality & Tourism Organizations
Introduce the theoretical perspectives on technology adoption and innovation diffusion.
Week 3: Value Creation Through IT and Innovation
Discuss the IT-based value creation in hospitality and tourism organizations.
Week 4: Innovation Strategy Through Mobile Technology and Social Media in Hospitality & Tourism Industry
Illustrate the principles and concepts in embracing mobile technology and social media in the context of innovation adoption and application.
Week 5: Digital Marketing in Tourism & Hospitality
Understand the concept of Marketing 4.0 in the digital economy and why digital marketing is becoming so different from traditional marketing.
Week 6: Business Analytics for Data-based Decision Making in Hospitality and Tourism Organizations
Introduce the concept of data-based decision making and the principles and tools for business analytics.
Discuss data sources and big data applications for decisions in hospitality & tourism organizations.
Week 7: Designing Storytelling Online Campaigns for Brand Co-Creation and Co-Promotion
Discuss the experience design and market segmentation through storytelling online campaigns case studies and introduce the story design elements.
Week 8: Digital Transformation in Tourism & Hospitality Organizations
Introduce digital transformation in tourism and hospitality organizations.
Prerequisite
Learners need to have hospitality and tourism related experiences.
Instructors
Dan Wang, Ph.D.
Associate Professor
The Hong Kong Polytechnic University
Editor
Platform
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