- From www.futurelearn.com
Harnessing AI in Marketing and Communication
МООК
en
Английский
8 h
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- Self-paced
- Free Access
- Fee-based Certificate
- 4 Sequences
- Introductive Level
- Starts on 30 ноября 2023
Course details
Syllabus
Week 1
- What you need to know about AI
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Week 2
- Using AI for text-based content
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Week 3
- Using AI for visual-based content
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Week 4
- Using AI for measurement, analysis and planning
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Prerequisite
This is an introductory course aimed both at professionals just starting out in marketing roles and at learners with no prior knowledge of marketing.
Building on two other courses offered by the University of Adelaide (‘Marketing Essentials’ and ‘Developing your Marketing Strategy’), it will be a useful continuation for learners who have completed these.
Instructors
David Rawlings
David Rawlings is a marketing professional with 30 years' in industry. His delivery and teaching style is engaging and accessible, backed by years of workshops, webinars, presentations and lectures.
Editor
University of Adelaide
Platform
FutureLearn est une plate-forme d'apprentissage proposant des formations en ligne ouvertes à tous (MOOC)
Fondée en Décembre 2012, la société est entièrement détenue par l'Open University à Milton Keynes, en Angleterre.
Elle est la 1ère plateforme offrant des MOOC au Royaume-Uni, avec à son actif plus d'une cinquantaine d'universités partenaires provenant du Royaume Uni mais aussi du reste du monde.
FutureLearn se différencie également par des partenariats avec des entités non-universitaires comme le British Museum, le British Council, la British Library et la national Film and Television School.
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