Global Marketing Strategy

Global Marketing Strategy

Archived
МООК
en
Английский
60 h
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  • 6 Sequences
  • Advanced Level
  • Starts on 18 марта 2019
  • Ends on 8 мая 2019

You can't access an archived course

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Course details

Syllabus

  • To evaluate and build economic, functional, experiential, and social value or a combination thereof within the complex and dynamic political/legal, economic, competitive, technological, cultural, and other environmental forces that managers face in the global arena
  • To clarify the scope and challenges of global marketing
  • To assess the impact of external forces on global marketing decisions
  • To develop a disruptive positioning strategy for a firm that is struggling to differentiate itself from competition
  • Awareness of alternative market-entry strategies.

Prerequisite

None.

Instructors

Seigyoung Auh
Associate Professor of Marketing
Thunderbird School of Global Management

Editor

Arizona State University (ASU) is a public university located in Tempe, Arizona. Founded in 1885 as a teacher training college when the state was still a territory, the school became a university in 1958.

ASU is one of the largest public universities in the United States. At the start of the 2018 academic year, nearly 80,000 students were enrolled, including 66,000 undergraduates. In 2017, the number of international students was 10,268. One hundred and fifty nationalities are represented, including France, with Sciences Po Aix in particular.

The university is organised around five campuses and 17 colleges. It offers 350 undergraduate programmes and 400 postgraduate programmes.

Platform

EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.

EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.

Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.

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