Evidence-Based Stakeholder Marketing

Evidence-Based Stakeholder Marketing

Archived
МООК
en
Английский
48 h
This content is rated 0 out of 5

You can't access an archived course

Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 6 Sequences
  • Intermediate Level

You can't access an archived course

Their employees are learning daily with Edflex

  • Safran
  • Air France
  • TotalEnergies
  • Generali
Learn more

Course details

Syllabus

Week 1: Marketing concepts
Introduction to the key marketing theories and concepts.
Week 2: Strategy and applications
High level strategic considerations for stakeholder-based marketing.
Week 3: Tactics in marketing
Evidence for different marketing tactics that are applicable to different stakeholders.
Week 4: Defining the audience
Tools for evaluating feedback relating to marketing solutions for different stakeholders.
Week 5: Marketing by evidence
Collection, synthesis and analysis of marketing evidence.
Week 6: Context and applications
Review and reflect on the application of different marketing strategies and tactics in different contexts.

Prerequisite

Students are required to have completed , and ideally, students should also have completed . This course is a graduate level course that assumes an undergraduate degree level understanding in a non-cognate area.

Instructors

Andrew Hughes
Lecturer in Marketing
Australian National University

Patrick L'Espoir Decosta
Co-Developer
Australian National University

Editor

Australian National University

Platform

EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.

EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.

Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.

This content is rated 4.5 out of 5
(no review)
This content is rated 4.5 out of 5
(no review)
Complete this resource to write a review