Entrepreneurship Capstone
link Источник: www.coursera.org
list 6 последовательности
assignment Уровень : Начальный
chat_bubble_outline Язык : английский
card_giftcard 192 баллы
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Мнение сообщества
3.8
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4 отзывы

Важная информация

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timer 24 час(ы) курса

Резюме

Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.

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Программа

  • Week 1 - Defining the Opportunity
    Value innovation, your solution, and your initial business model canvas
  • Week 2 - Discovering the Customer
    Discovering the customer and interviewing customers
  • Week 3 - Understanding Customers
    Analyzing customers
  • Week 4 - Creating the Marketing and Sales Strategy
    Marketing mix, sales forecasting, and managing the sales pipeline
  • Week 5 - Refining the Solution
    Product fit, validation, and scaling.
  • Week 6 - Crafting the Business Plan
    Creating a business plan
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Пользователи

Dr. James V. Green
Director of Entrepreneurship Education
Maryland Technology Enterprise Institute

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Разработчик

University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

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Платформа

Coursera

Coursera - это цифровая компания, предлагающая массовые открытые онлайн-курсы, основанные учителями компьютеров Эндрю Нгом и Стэнфордским университетом Дафни Коллер, расположенные в Маунтин-Вью, штат Калифорния.

Coursera работает с ведущими университетами и организациями, чтобы сделать некоторые из своих курсов доступными в Интернете, и предлагает курсы по многим предметам, включая: физику, инженерию, гуманитарные науки, медицину, биологию, социальные науки, математику, бизнес, информатику, цифровой маркетинг, науку о данных и другие предметы.

Оценка сообщества
3.8 /5 Средняя
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Контент
3.8/5
Платформа
3.8/5
Анимация
3.8/5
Лучшая оценка

A very good process to validate your idea for a new business. 2 optional resources that were introduced in an earlier course of the same program - Business Model Generation (Osterwalder, Pigneur) and Blue Ocean Strategy (Kim, Maubongne) - proved indispensable for this program finale. I continue to turn to these books to tool my new businesses. The Capstone, and the program in general, became the turning point in my entrepreneurial development.

Аноним
8 января 2017 г.
Вы разработчик этого МООК ?
Какую оценку вы бы дали этому ресурсу ?
Содержание
5/5
Платформа
5/5
Анимация
5/5
28 августа 2017 г.
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Interesting but It seems that this course is now deserted so it was a bit frustratring not to be able to exchange with others

8 января 2017 г.
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A very good process to validate your idea for a new business. 2 optional resources that were introduced in an earlier course of the same program - Business Model Generation (Osterwalder, Pigneur) and Blue Ocean Strategy (Kim, Maubongne) - proved indispensable for this program finale. I continue to turn to these books to tool my new businesses. The Capstone, and the program in general, became the turning point in my entrepreneurial development.

12 марта 2016 г.
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One or two of the assignments were very similar to assignments that were offered earlier in the specialization. Otherwise, the class was a great finale to a very well-done specialization!

7 февраля 2016 г.
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A example of the Capstone quiz, could made this course best. I suggest to give example of a business idea analysis and also lecture on it.