Digital Media and Marketing Strategies

Digital Media and Marketing Strategies

МООК
en
Английский
40 h
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Source
  • From www.coursera.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 4 Sequences
  • Introductive Level

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Course details

Syllabus

  • Week 1 - Course Overview and Optimizing Your Digital Assets
    In this module, you will learn the best practices for successful online copywriting and SEO, how specialized search can affect your rankings, and how to plan, set up, and run your own search campaign.
  • Week 2 - Online and Video Marketing
    In this module, you will learn how and where to place your online advertising, the process of producing successful online videos, and paid, earned, and owned methods of promoting online video.
  • Week 3 - Social and Email Marketing
    In this module, you will learn the best ways to engage with audiences on social channels, social media strategy creation and execution, how to plan and execute an email campaign, and the effective campaign measurement.
  • Week 4 - Putting It All Together for Your Digital Plan
    In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital.

Prerequisite

None.

Instructors

Mike Yao
Associate Professor of Digital Media
Charles H. Sandage Department of Advertising

Editor

L’université de l’Illinois à Urbana-Champaign est fondée en 1867 (UIUC). Le campus principal de l’université de l’Illinois est situé dans les villes jumelles de Champaign et Urbana, à deux cents kilomètres au sud de Chicago. 

Cette grande université est classée parmi les plus prestigieuses mondialement par divers moyens de mesure, comme le Center for World University Rankings qui la place 22ème mondialement pour la période 2020-21.

Platform

Coursera - это цифровая компания, предлагающая массовые открытые онлайн-курсы, основанные учителями компьютеров Эндрю Нгом и Стэнфордским университетом Дафни Коллер, расположенные в Маунтин-Вью, штат Калифорния.

Coursera работает с ведущими университетами и организациями, чтобы сделать некоторые из своих курсов доступными в Интернете, и предлагает курсы по многим предметам, включая: физику, инженерию, гуманитарные науки, медицину, биологию, социальные науки, математику, бизнес, информатику, цифровой маркетинг, науку о данных и другие предметы.

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