Credible Content Creation for Communications Professionals
link Источник: www.futurelearn.com
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assignment Уровень : Начальный
chat_bubble_outline Язык : английский
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Важная информация

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Резюме

Discover how to source reliable information and improve the validity, authenticity, and quality of your content with this online course from the University of Southern Queensland.

 

  • Enhance your research skills for quality content delivery
    Creating content that is based on reliable and valid sources is critical to build trust and credibility in the market.
    On this four-week course, you’ll develop your information retrieval skills and learn to gather and evaluate the reliability and credibility of sources.
    You’ll learn to create high-quality, factually-accurate content, whatever your brief.

 

  • Find and evaluate reliable sources
    The questionable reliability of online content means that professionals in media and communications need to be able to critically assess sources before assuming the validity of the information they’ve found.
    Using a range of credibility criteria, you’ll learn how to spot fake news, and gain practical skills for sourcing reliable content.
    With these skills, you’ll be able to ensure your fact-checking and sources are dependable, determine any bias, and add authenticity to your work.

 

  • Learn the fundamentals of professional and ethical decision making
    Gaining key insights into how to generate accountable, ethical content, you’ll examine the key features of ethical social media and journalism.
    Using this knowledge, you’ll be able to approach content generation using ethical and professional decision making techniques that elevate the credibility of your content.

 

  • Discover interviewing skills essentials
    Interviews are a vital facet of content creation, allowing you to gather direct quotes, generate specific answers, and obtain first-hand accounts.
    You’ll hone your interviewing techniques, learning how to master the fundamentals of interview success and conduct them using ethical considerations.
    By the end of this course, you’ll have the skills to devise and justify a story angle, as well as the ability to collect credible background information to inform your content creation.

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Специальные требования

This course is designed for anyone who works in the communications and media sectors and wants to improve their research techniques for content creation.

It would be particularly beneficial for those who work in journalism or writing, or those who support them in research roles within media and communications.

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Программа

Syllabus

Week 1: 
Researching credible content
Week 2: Using reliable sources
Week 3: Ethical and professional decision making
Week 4: Interviewing skills
 

By the end of the course, you‘ll be able to...

  • Engage in critical evaluation of sources to determine their credibility
  • Demonstrate awareness of the importance of sourcing high quality, credible content
  • Develop skills in sourcing information from key sources
  • Apply an ethical approach to a communication role
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Пользователи

Rebecca Te'o
I'm a journalist and academic - my background is feature writing, subbing and page design. I'm obsessed with journalism and design, and am a champion for quality work and attention to detail.

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Разработчик

University of Queensland

L'Université du Queensland est une université publique de recherche située principalement à Brisbane, la capitale de l'État australien du Queensland. Fondée en 1909 par le parlement du Queensland, l'UQ est l'une des six universités de grès, une désignation informelle de la plus ancienne université de chaque État. 

En combinant les trois classements mondiaux des universités les plus établis en 2023, l'Université du Queensland est classée 2e en Australie et 42e au monde. UQ est également membre fondateur d' edX, le principal groupe des huit d'Australie et l' association internationale à forte intensité de recherche des universités du Pacifique.

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Платформа

Futurelearn

FutureLearn est une plate-forme d'apprentissage proposant des formations en ligne ouvertes à tous (MOOC)

Fondée en Décembre 2012, la société est entièrement détenue par l'Open University à Milton Keynes, en Angleterre.

Elle est la 1ère plateforme offrant des MOOC au Royaume-Uni, avec à son actif plus d'une cinquantaine d'universités partenaires provenant du Royaume Uni mais aussi du reste du monde.

FutureLearn se différencie également par des partenariats avec des entités non-universitaires comme le British Museum, le British Council, la British Library et la national Film and Television School.

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