Competitive Strategy
link Источник: www.coursera.org
list 6 последовательности
assignment Уровень : Начальный
chat_bubble_outline Язык : английский
language Субтитры : украинский, китайский
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Важная информация

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timer 60 час(ы) курса

Резюме

In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage. This course is also available in Chinese. Please go to our course catalog to access the Chinese version of Competitive Strategy.

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Программа

  • Week 1 - Take Care of Your Competitors
    In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash E...
  • Week 2 - Why Firms Work Together
    According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. Wi...
  • Week 3 - Complementary Products and Strategic Partnerships
    In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination a...
  • Week 4 - Entering a New Market
    This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from...
  • Week 5 - Why Worry About Research and Development
    In the context of R&D, a number of important strategic questions arise consistently; in this module, we take a closer look at these questions. Though many innovations are created by a stroke of luck, it seems that the majority of innovations are created becaus...
  • Week 6 - Designing Products Wisely
    In this module, we focus on strategic aspects of product design and pricing strategy. We analyse how companies can adjust their products in a way that lowers the competitive pressure in the market. Later on, we look at some generic strategies for product desig...
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Пользователи

Tobias Kretschmer
Professor
Institute for Strategy, Technology and Organization

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Разработчик

Ludwig-Maximilians-Universität München (LMU)
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
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Платформа

Coursera

Coursera - это цифровая компания, предлагающая массовые открытые онлайн-курсы, основанные учителями компьютеров Эндрю Нгом и Стэнфордским университетом Дафни Коллер, расположенные в Маунтин-Вью, штат Калифорния.

Coursera работает с ведущими университетами и организациями, чтобы сделать некоторые из своих курсов доступными в Интернете, и предлагает курсы по многим предметам, включая: физику, инженерию, гуманитарные науки, медицину, биологию, социальные науки, математику, бизнес, информатику, цифровой маркетинг, науку о данных и другие предметы.

Оценка сообщества
4.6 /5 Средняя
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Лучшая оценка

Excelente. Curso de um tema dífícil mas explicado de uma forma muito didática e o professor sabe passar o conhecimento com maestria.

Аноним
16 ноября 2017 г.
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Содержание
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16 ноября 2017 г.
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Excelente. Curso de um tema dífícil mas explicado de uma forma muito didática e o professor sabe passar o conhecimento com maestria.

10 ноября 2017 г.
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Very interesting and useful course to have a general understanding about the role of strategy in the companies. It provides some applicable knowledge in case you are planning or working to develop your own company

5 ноября 2017 г.
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Very well structured course with good examples/cases. Definitely a great foundation to dive deeper into the topic. I enjoyed doing this course and I'm sure I am going to check out other ones in the future.

9 октября 2017 г.
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A good introduction to competitive strategy through "games". Warning, it can be very theoritical sometimes, so prepare yourself.

5 октября 2017 г.
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Brilliant course! Professor Kretschmer is very clear and precise in his explanations. The course's light-hearted approach makes even challenging concepts easy to understand, the slides are very helpful and the in-video quizzes are great to keep track of what one has learned.