Channel Management and Retailing

Name: Channel Management and Retailing
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Author: IE Business School

Archived

МООК

Английский

Subtitles available

8 h

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Conditions

Self-paced
Free Access
Fee-based Certificate

More info

4 Sequences
Introductive Level
Субтитры доступны на Korean

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Course details

Syllabus

Week 1 - Distribution Channel Planning and Management: Why are They so Important?
At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles.
Week 2 - Distribution Channels and Their Evolving Landscape
At the end of this module you will be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future...
Week 3 - The Retail Strategy and Marketing Mix
At the end of this module you will be able to identify types of retailers, retailing strategies and how these retailers maintain competetive advantages over their competition. You will also be able to see the role the 4 P's of marketing play in these retail st...
Week 4 - Retailing Without Frontiers: New Trends in Retailing
At the end of this module you will be able to identify various growth opportunities for retailers and determine which entry strategies are best for various circumstances. You will also know the importance of a strategic online presence for retailers and future...

Prerequisite

None.

Instructors

Maria Teresa Aranzabal
Professor
Marketing

Editor

L'IE Business School, de son nom complet Instituto de Empresa Business School, est une école de commerce espagnole située à Madrid.

Elle est régulièrement reconnue par divers classements comme une des meilleures écoles de commerce d'Europe et du monde, et une des meilleures en Espagne, en particulier pour son programme MBA.

Créée en 1973 par Diego del Alcázar, l'école offre un large choix de programmes et de diplômes en management: MBA, Global MBA, Executive MBA, Master in Management (MIM), de masters spécialisés dont le Master en Finance (MiF), de Doctorats (DBA et PhD), ainsi que des programmes Executive Education pour cadres dirigeants.

Environ 1 500 étudiants de 70 pays sortent diplômés de l'école chaque année et 3 500 managers y suivent un des cursus.

Platform

Coursera - это цифровая компания, предлагающая массовые открытые онлайн-курсы, основанные учителями компьютеров Эндрю Нгом и Стэнфордским университетом Дафни Коллер, расположенные в Маунтин-Вью, штат Калифорния.

Coursera работает с ведущими университетами и организациями, чтобы сделать некоторые из своих курсов доступными в Интернете, и предлагает курсы по многим предметам, включая: физику, инженерию, гуманитарные науки, медицину, биологию, социальные науки, математику, бизнес, информатику, цифровой маркетинг, науку о данных и другие предметы.