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Business Metrics for Data-Driven Companies
МООК
en
Английский
Subtitles available
12 h
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- Self-paced
- Free Access
- Fee-based Certificate
- 4 Sequences
- Introductive Level
- Субтитры доступны на Arabic, Chinese
Course details
Syllabus
- Week 1 - About This Specialization and Course
The Coursera Specialization: , is about how 'Big Data' interacts with business, and how to use data analytics to create value for... - Week 1 - Introducing Business Metrics
Welcome! This week we will explore business metrics - the critical numbers that help companies figure out how to survive and thrive. Inside every pile of data is a vital metric trying to get out!By the end of this week, you will be able to:- distingui...
- Week 2 - Working in the Business Data Analytics Marketplace
Welcome! This week, we will meet some great people - all former students of mine - now working at super-interesting and exciting jobs as business analysts, business data analysts, or data scientists. We’ll explore what they do, how their role relates to big d... - Week 3 - Going Deeper into Business Metrics
Welcome! This week we’re going to go deeper into the critically-important metrics for web marketing - metrics every type of business needs to understand in order to survive. We’ll dive into the 'vertical' market of financial services - where digital companies ... - Week 4 - Applying Business Metrics to a Business Case Study
This week contains the final course assignment, a peer assessment in which you will identify business metrics of interest in a case example, describe those metrics, and propose a business process change that could be supported by the metric chosen.
Prerequisite
None.
Instructors
Daniel Egger
Executive in Residence and Director, Center for Quantitative Modeling
Pratt School of Engineering, Duke University
Jana Schaich Borg
Assistant Research Professor
Social Science Research Institute
Editor
L'université Duke est une université de recherche privée nord-américaine, située à Durham (Caroline du Nord). L'université est nommée d'après la dynastie Duke.
Bien que l'université ne fût officiellement fondée qu'en 1924 (ses racines remontent jusqu'en 1838). Fréquemment appelée la « Harvard du Sud », Duke est l'université la plus sélective du Sud des États-Unis.
L'université est membre de l'Association des universités américaines, une association qui, depuis 1900, regroupe les universités de recherches d'élite d'Amérique du Nord.
Platform
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