Business Metrics for Data-Driven Companies
link Источник: www.coursera.org
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assignment Уровень : Начальный
chat_bubble_outline Язык: английский
language Субтитры : арабский, китайский
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Резюме

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies.

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Программа

  • Week 1 - About This Specialization and Course
    The Coursera Specialization: Excel to MySQL: Analytic Techniques for Business, is about how 'Big Data' interacts with business, and how to use data analytics to create value for...
  • Week 1 - Introducing Business Metrics
    Welcome! This week we will explore business metrics - the critical numbers that help companies figure out how to survive and thrive. Inside every pile of data is a vital metric trying to get out!By the end of this week, you will be able to:
    • distingui...
    • Week 2 - Working in the Business Data Analytics Marketplace
      Welcome! This week, we will meet some great people - all former students of mine - now working at super-interesting and exciting jobs as business analysts, business data analysts, or data scientists. We’ll explore what they do, how their role relates to big d...
    • Week 3 - Going Deeper into Business Metrics
      Welcome! This week we’re going to go deeper into the critically-important metrics for web marketing - metrics every type of business needs to understand in order to survive. We’ll dive into the 'vertical' market of financial services - where digital companies ...
    • Week 4 - Applying Business Metrics to a Business Case Study
      This week contains the final course assignment, a peer assessment in which you will identify business metrics of interest in a case example, describe those metrics, and propose a business process change that could be supported by the metric chosen.
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Пользователи

Daniel Egger
Executive in Residence and Director, Center for Quantitative Modeling
Pratt School of Engineering, Duke University

Jana Schaich Borg
Assistant Research Professor
Social Science Research Institute

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Разработчик

Duke University
Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.
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Платформа

Coursera

Coursera - это цифровая компания, предлагающая массовые открытые онлайн-курсы, основанные учителями компьютеров Эндрю Нгом и Стэнфордским университетом Дафни Коллер, расположенные в Маунтин-Вью, штат Калифорния.

Coursera работает с ведущими университетами и организациями, чтобы сделать некоторые из своих курсов доступными в Интернете, и предлагает курсы по многим предметам, включая: физику, инженерию, гуманитарные науки, медицину, биологию, социальные науки, математику, бизнес, информатику, цифровой маркетинг, науку о данных и другие предметы.

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