Brand Management: Aligning Business, Brand and Behaviour

МООК
en
Английский
10 h
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Source
  • From www.coursera.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 5 Sequences
  • Introductive Level

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Course details

Syllabus

Module 1 - Brand purpose & experience 
Module 2 - Brand design & delivery
Module 3 - Brand leadership & alignment
Module 4 - Brand practices & engagement
Module 5 - Brand metrics & returns

The week before the course officially starts, we'll have a soft launch with a taster video and activity.

Prerequisite

None.

Instructors

Nader Tavassoli
Professor of Marketing
London Business School

Editor

The University of London is a federal University which includes 17 world leading Colleges. Our International Programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, search for 'London International'.

Platform

Coursera - это цифровая компания, предлагающая массовые открытые онлайн-курсы, основанные учителями компьютеров Эндрю Нгом и Стэнфордским университетом Дафни Коллер, расположенные в Маунтин-Вью, штат Калифорния.

Coursera работает с ведущими университетами и организациями, чтобы сделать некоторые из своих курсов доступными в Интернете, и предлагает курсы по многим предметам, включая: физику, инженерию, гуманитарные науки, медицину, биологию, социальные науки, математику, бизнес, информатику, цифровой маркетинг, науку о данных и другие предметы.

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