Brand New Brand
list 7 последовательности
assignment Уровень : Средний
chat_bubble_outline Язык: английский
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Logo My Mooc Business

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Мнение сообщества
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Важная информация

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Резюме

This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone.

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Программа

  • Week 1 - Ideation: Invent Your Client
    In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
  • Week 2 - Visualization: Make Your Fake
    In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
  • Week 3 - Logotype: Brand Your Brand
    In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
  • Week 4 - Palette: Expand Your Brand
    In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
  • Week 5 - Application: Apply Your Brand
    In this module you will be using your extended palette, or suite of elements, to create a set of design pieces that showcase the identity for your imaginary start-up company.
  • Week 6 - Publication: Display Your Brand
    In this module you will be reworking and refining your identity components. You will be finishing and refining the design of your Brand Development Guide and submitting it for the final.
  • Week 7 - Final Review
    We will be wrapping things up this week and reviewing our peers' work.
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Пользователи

Michael Worthington
Faculty, Program in Graphic Design
School of Art

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Разработчик

California Institute of the Arts
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
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Платформа

Coursera

Coursera - это цифровая компания, предлагающая массовые открытые онлайн-курсы, основанные учителями компьютеров Эндрю Нгом и Стэнфордским университетом Дафни Коллер, расположенные в Маунтин-Вью, штат Калифорния.

Coursera работает с ведущими университетами и организациями, чтобы сделать некоторые из своих курсов доступными в Интернете, и предлагает курсы по многим предметам, включая: физику, инженерию, гуманитарные науки, медицину, биологию, социальные науки, математику, бизнес, информатику, цифровой маркетинг, науку о данных и другие предметы.

Оценка сообщества
4.9 /5 Средняя
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4.9/5
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Анимация
4.9/5
Лучшая оценка

It was great getting a step by step guide to applying everything I'd learnt in the Graphic Design Specialization. Rich in content and easy to follow

Аноним
31 января 2018 г.
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31 января 2018 г.
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It was great getting a step by step guide to applying everything I'd learnt in the Graphic Design Specialization. Rich in content and easy to follow

23 января 2018 г.
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I'm so glad, that I passed it all! I finished the whole specialization and I will advice it to my friends. The Brand New Brand was quite hard but veryveryvery interesting . It also was absolutely necessary and useful. I want to thank everybody who accepted grants for me and who developed and produced this course. And future students, it's never too late to learn and study!

28 декабря 2017 г.
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Really great course! Definitely recommend to take this course if you'd like to get the basics of graphic design down. This doesn't focus on the skills you need to acquire to learn a certain program, but to learn the process and thinking itself.

10 ноября 2017 г.
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Great course! You can apply everything you've learned through the specialization. I just would like the opinion of professors so we can have a more objective feedback

31 октября 2017 г.
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The previous courses in the serie were excellent, but this one is still better. Step by step, it teaches us to deploy a brand, in a logical progression of the creative questions. The approach teached here opened my mind to a new universe. No. I'm not exagerating !