Analyze metrics to define a data-driven product strategy

Name: Analyze metrics to define a data-driven product strategy
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Author: OpenClassrooms

МООК

Английский

12 h

Source

From openclassrooms.com

Conditions

Self-paced
Free Access
Fee-based Certificate

More info

3 Sequences
Intermediate Level

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Course details

Syllabus

Part 1 - Learn the fundamentals of data-driven product management
1. Understand the motivation of data-driven product management
2. Decompose a product strategy into measurable outcomes
3. Analyze metrics to evaluate product performance
4. Identify the pitfalls of data-driven decision-making
Quiz: Recognize data and methods useful for data-driven decisions

Part 2 - Identify the right metrics for your context
1. Learn the most common metrics for eCommerce products
2. Learn the most common metrics for mobile apps
3. Learn the most common metrics for SaaS products
4. Learn the most common metrics for platform products
Quiz: Identify the right metrics for your product context

Part 3 - Learn how to use Google Analytics
1. Learn the fundamentals of Google Analytics
2. Interpret how your website acquires new customers with Google Analytics
3. Investigate customer behavior with Google Analytics
4. Analyze web conversion with Google Analytics
Quiz: Test your knowledge of Google Analytics

Certificate

Prerequisite

While not a requirement for this course, the speaker recommends you taking the Build a product roadmap course to familiarize yourself with some of the concepts.

Instructors

Patrick O’Malley
Currently Product Management Consultant @ Product Smart. Previously Head of Product @ Yahoo! Answers. Imperial College MBA.

Editor

OpenClassrooms (anciennement le Site du Zéro ou SdZ), est un site web qui propose des cours autour de l'informatique, des sciences et de l'entrepreneuriat.

Les cours en ligne peuvent être réalisés aussi bien par l'équipe du site, des professeurs d'universités ou de grandes écoles partenaires que par ses membres.

Aujourd'hui, les cours sont disponibles dans plusieurs format : MOOC (Massive Open Online Course), texte web, e-book, livre et en vidéo. L'entreprise délivre des certifications pour certains cours, dont une reconnue par l'état, en partenariat avec IESA multimédia.

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