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In the article, the author, Amanda Guisbond, explains what corporate communication changes took place in GE over the past year.
A good communication plan in the organization reduces negative impact, improves reputation and employees are more confident..


A good communication plan in the organization reduces negative impact, improves reputation and employees are more confident..

interesante como buscan tener comunicación asertiva con todos y hacerlo realidad

It is interesting content

too general

Good to know that story telling by front line staff has more listening ears. In the past and presently, MS senior management are doing most of the talking to the staff at townhall meeting. Seems to be an obligation and duties. This may hopefully be change.