McKinsey: How The Digital Age is Disrupting the Marketing Framework
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assignment Nível: Introdutório
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person LinkedIn Marketing Solutions
date_range Publicado em 10 de maio de 2015
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David Edelman, Partner and Global Co-Leader of McKinsey Digital, Marketing & Sales The digital age is disrupting every area of business, including the way marketing engages and interacts with prospective clients and existing ones. Successfully adapting requires more than new strategies – it requires a complete restructuring of the marketing organization and its operations and processes.

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