Mastering the Art of Persuasion
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assignment Nível: Introdutório
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person stitcher
date_range Publicado em 11 de agosto de 2020
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Sobre o conteúdo

Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing people to behave how you’d like them to or believe the same things you do just doesn’t work, no matter how much data you give or how many emotional appeals you make. Studying both psychology and business, he’s found better tactics for bringing people over to your side. One of the keys? Asking questions so people feel like they’re making the decision to change. Berger is the author of the book "The Catalyst: How to Change Anyone's Mind."

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Melhor avaliação

Very insightful, lots to learn from

Anônimo
Anônimo,
Publicada em 19 de maio de 2022
Qual a sua apinião sobre esse recurso?
5/5
Anônimo,
em 19 de maio de 2022
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Very insightful, lots to learn from

Anônimo,
em 25 de novembro de 2020
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This is refreshingly brilliant!

Anônimo,
em 1 de novembro de 2020
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This podcast is very helpful and informative. Thanks for this.

Anônimo,
em 18 de outubro de 2020
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This Podcast is very informative. I like the way he explains everything.

Anônimo,
em 16 de outubro de 2020
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This is a great resources