- De www.futurelearn.com
The Secret Power of Brands
Closed
Curso
en
Inglês
18 h
Este conteúdo é classificado como 0 de 5
- 6 sequências
- Introductive Level
- Começa em 17 outubro 2021
- Termina em 28 novembro 2021
Detalhes do curso
Programa de Estudos
- How brands work: the role brands play in our lives, how brands have changed over time, how brands make a commercial and social impact
- How brands are managed: the branding industry, the changing world of brand management, managing multiple brands
- How brands get defined: how brands begin, the aims and shape of a branding project, techniques for defining what a brand wants to stand for
- How brands get designed: great brand design, the four dimensions of brand design, the fluid processes that lead to great brand design
- How brands drive organisations: the idea of the brand-led business, the four quadrants of brand action, the role of brand in innovation and change
- Where brands are going next: the future of brands, your personal brand, ways to continue the journey
Pré-requisito
Nenhum.
Instrutores
Robert Jones
Robert is a strategist at Wolff Olins, the brand consultants in London, and a visiting professor at the University of East Anglia, UK.
Editor
L'université d'East Anglia (en anglais : university of East Anglia ou UEA) est une université publique de recherche située à Norwich, en Angleterre.
Plataforma
FutureLearn est une plate-forme d'apprentissage proposant des formations en ligne ouvertes à tous (MOOC)
Fondée en Décembre 2012, la société est entièrement détenue par l'Open University à Milton Keynes, en Angleterre.
Elle est la 1ère plateforme offrant des MOOC au Royaume-Uni, avec à son actif plus d'une cinquantaine d'universités partenaires provenant du Royaume Uni mais aussi du reste du monde.
FutureLearn se différencie également par des partenariats avec des entités non-universitaires comme le British Museum, le British Council, la British Library et la national Film and Television School.
Este conteúdo é classificado como 4.5 de 5
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