The Secret Power of Brands

Closed
Curso
en
Inglês
18 h
Este conteúdo é classificado como 4.5 de 5
Fonte
  • De www.futurelearn.com
CONDIÇÕES
  • Acesso livre
  • Certificado pago
Mais informações
  • 6 sequências
  • Introductive Level
  • Começa em 17 outubro 2021
  • Termina em 28 novembro 2021

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Detalhes do curso

Programa de Estudos

  • How brands work: the role brands play in our lives, how brands have changed over time, how brands make a commercial and social impact
  • How brands are managed: the branding industry, the changing world of brand management, managing multiple brands
  • How brands get defined: how brands begin, the aims and shape of a branding project, techniques for defining what a brand wants to stand for
  • How brands get designed: great brand design, the four dimensions of brand design, the fluid processes that lead to great brand design
  • How brands drive organisations: the idea of the brand-led business, the four quadrants of brand action, the role of brand in innovation and change
  • Where brands are going next: the future of brands, your personal brand, ways to continue the journey

Pré-requisito

Nenhum.

Instrutores

Robert Jones
Robert is a strategist at Wolff Olins, the brand consultants in London, and a visiting professor at the University of East Anglia, UK.

Editor

L'université d'East Anglia (en anglais : university of East Anglia ou UEA) est une université publique de recherche située à Norwich, en Angleterre.

Plataforma

FutureLearn est une plate-forme d'apprentissage proposant des formations en ligne ouvertes à tous (MOOC)

Fondée en Décembre 2012, la société est entièrement détenue par l'Open University à Milton Keynes, en Angleterre.

Elle est la 1ère plateforme offrant des MOOC au Royaume-Uni, avec à son actif plus d'une cinquantaine d'universités partenaires provenant du Royaume Uni mais aussi du reste du monde.

FutureLearn se différencie également par des partenariats avec des entités non-universitaires comme le British Museum, le British Council, la British Library et la national Film and Television School.

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