Informações principais
Sobre o conteúdo
Uncover new perspectives on the role and behaviour of your customers.
This course is intended for anyone who wants to learn about attracting and retaining customers. No previous experience of studying sales or marketing is required, but some basic knowledge of how businesses work would be beneficial.
Programa de estudos
No matter how sophisticated your marketing is, if it doesn’t result in attracting customers, then your business is set to fail. This free online course applies fresh thinking to how marketing and selling activities combine to create customers who keep coming back.
Build a holistic view of your customers
Perspectives on the role and behaviour of customers are changing, with marketers drawing on increasingly powerful information systems to build a holistic view of consumers.
In this course, you will develop an understanding of how customer relationship management breeds business development success and will critically evaluate accepted wisdom on how marketing influences customers. You will also learn how selling has transitioned from being a ‘foot in the door’ to having a ‘finger on the pulse’, using insight-driven approaches to win those all-important sales.
Thrive in the digital economy
The Digital Economy: Selling Through Customer Insight is one of four courses from The Open University about the digital economy, designed to help experienced managers get to grips with today’s technology-enabled business environment.
Instrutores
Hilary Collins
Hilary is a strategic design academic with research interests in the economic and cultural role of the creative industries. She teaches OU courses in Strategy and Design Thinking
Criador do conteúdo
A Open University é uma universidade pública do Reino Unido fundada em 1969. É a única universidade de ensino à distância do país. Tem a sua sede em Milton Keynes, Buckinghamshire, mas tem 13 centros regionais. A universidade atribui graus de bacharelato, diplomas e certificados, bem como graus de mestrado e doutoramento.
Com mais de 250.000 estudantes em 2011, é o maior estabelecimento de ensino do país1. A maioria dos estudantes está no Reino Unido, mas há mais de 25.000 a estudar em toda a Europa, África e Ásia Oriental. Desde a sua fundação, mais de 3 milhões de estudantes frequentaram cursos na instituição. Um inquérito nacional aos estudantes realizado em 2005 pelo governo do Reino Unido em Inglaterra, no País de Gales e na Irlanda do Norte concluiu que os seus estudantes eram os mais satisfeitos.
Plataforma
FutureLearn est une plate-forme d'apprentissage proposant des formations en ligne ouvertes à tous (MOOC)
Fondée en Décembre 2012, la société est entièrement détenue par l'Open University à Milton Keynes, en Angleterre.
Elle est la 1ère plateforme offrant des MOOC au Royaume-Uni, avec à son actif plus d'une cinquantaine d'universités partenaires provenant du Royaume Uni mais aussi du reste du monde.
FutureLearn se différencie également par des partenariats avec des entités non-universitaires comme le British Museum, le British Council, la British Library et la national Film and Television School.
