Strategy Formulation

Strategy Formulation

Curso
en
Inglês
Subtitles available
12 h
Este conteúdo é classificado como 3.9348 de 5
Fonte
  • De www.coursera.org
CONDIÇÕES
  • Individualizado
  • Acesso livre
  • Certificado pago
Mais informações
  • 6 sequências
  • Introductive Level
  • Legendas em Romanian

Os seus colaboradores estão a aprender diariamente com Edflex

  • Safran
  • Air France
  • TotalEnergies
  • Generali
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Detalhes do curso

Programa de Estudos

  • Week 1 - Introducing strategy formulation
    In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.
  • Week 2 - Industry analysis
    Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attr...
  • Week 3 - Resources and capabilities
    The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO fr...
  • Week 4 - Global strategies and the multinational corporation
    The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, ...
  • Week 5 - Strategic decision making
    In this module, we will investigate the processes of strategic decision making and explore how this matters for firm performance. We will discuss topics such as ‘bounded rationality’, management politics, and hidden costs.
  • Week 6 - Formulating a Strategy in a 21st Century Creative Company
    Drawing on the content covered in this course, your job is to formulate a strategy for the Danish design company e-Types. Specifically, based on an analysis of the firm and the environment, you should formulate a strong strategy for how e-Types should move for...

Pré-requisito

Nenhum.

Instrutores

Marcus Møller Larsen
Assistant Professor, Strategic Management and Globalization
Department of Strategic Management and Globalization

Editor

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 20,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.

Plataforma

A Coursera é uma empresa digital que oferece um curso on-line massivo e aberto, fundado pelos professores de computação Andrew Ng e Daphne Koller Stanford University, localizado em Mountain View, Califórnia.

O Coursera trabalha com as melhores universidades e organizações para disponibilizar alguns dos seus cursos on-line e oferece cursos em várias disciplinas, incluindo: física, engenharia, humanidades, medicina, biologia, ciências sociais, matemática, negócios, ciência da computação, marketing digital, ciência de dados. e outros assuntos.Cours

Este conteúdo é classificado como 3.9348 de 5
(nenhuma revisão)
Este conteúdo é classificado como 3.9348 de 5
(nenhuma revisão)
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