Informações principais
Sobre o conteúdo
New technologies and “big data” have transformed every facet of business, from accounting to marketing. Technologies like social media, ecommerce platforms, mobile devices, software services, the cloud, artificial intelligence, and the internet of things have created new business processes and products, while displacing and disrupting many others. In order to stay competitive, business leaders need to understand these emerging technologies, assess their inherent opportunities and challenges, and strategically maneuver the organization to maximize the value--and minimize the risk--of digital transformation.
This course will help you assess the most critical digital technologies that affect your business sector and how you can leverage them to realize efficiencies. We’ll discuss when and how to appropriately commoditize the data these technologies produce and ultimately, how the strategic deployment of technology can transform an organization.
Programa de estudos
- How digital technologies are transforming work, organizations, markets, and the economy.
- The interplay between organizational strategy and technology.
- Considerations in making strategic investments and decisions involving digital technology.
- Key issues in implementing different kinds of systems, including enterprise resource platforms, customer relationship management tools, and knowledge management and business intelligence applications.
- How to address IT governance and manage organizational change.
Instrutores
Henry Lucas
Professor of Information Systems Robert H. Smith Chair of Information Systems
University of Maryland
Joseph P. Bailey
Associate Research Professor of Decision, Operations & Information Technologies, Executive Director of QUEST Honors Program
University of Maryland
Ritu Agarwal
Professor of Information Systems, Distinguished University Professor, Robert H. Smith Dean's Chair of Information Systems, Senior Associate Dean for Research & Strategic Initiatives, Co-Director of Center for Health Information & Decision Systems
University of Maryland
Anandasivam Gopal
Professor of Information Systems, Van Munching Faculty Fellow
University of Maryland
Criador do conteúdo
A Universidade de Maryland é a principal universidade do estado e uma das principais universidades públicas de investigação do país. Líder mundial em investigação, empreendedorismo e inovação, a universidade alberga mais de 37.000 estudantes, 9.000 professores e funcionários e 250 programas académicos.
O seu corpo docente inclui três laureados com o Prémio Nobel, três vencedores do Prémio Pulitzer, 47 membros de academias nacionais e um grande número de académicos Fulbright. A instituição tem um orçamento operacional de 1,8 mil milhões de dólares, angaria 500 milhões de dólares por ano em fundos de investigação externos e concluiu recentemente uma campanha de angariação de fundos de mil milhões de dólares.
Plataforma
EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.
EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.
Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.
