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3 sequencias
assignment
Nível: Introdutório
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Idioma : Inglês
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72 pontos
Avaliações
Informações principais
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Free accesso
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9 total de horas
Sobre o conteúdo
How do you market a service when there is no car to test drive, no shoes to try on, no computer to take home or book to read? Services marketing is different from traditional product marketing and this course will introduce you to the distinctive characteristics of services and how they affect both customer behaviour and marketing strategy.
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Yes, Statement of Accomplishment (Free)
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