Questionnaire Design for Social Surveys
date_range Inicia em 18 de fevereiro de 2019
event_note Termina em 8 de abril de 2019
list 6 sequencias
assignment Nível: Introdutório
chat_bubble_outline Idioma: Inglês
card_giftcard 192 pontos
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Informações principais

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verified_user Certificado pago
timer 24 total de horas

Sobre o conteúdo

This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.

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Programa de estudos

  • Week 1 - Introduction and Unit 1: Overview of Standardized Interviewing
    Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions
  • Week 2 - Unit 2: Response Process
    Comprehension; Retrieval; Judgment; Response
  • Week 3 - Unit 3: Asking Factual Questions
    Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality
  • Week 4 - Unit 4: Measuring Attitudes
    Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects
  • Week 5 - Unit 5: Testing Questionnaires
    Expert reviews and focus groups; Cognitive interviews; Behavior coding; Quantitative techniques
  • Week 6 - Unit 6: Putting It All Together
    The questionnaire from start to finish; Things to put at the end; Mode Choice: Implementations for layout; Self-administered questionnaires
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Instrutores

Frederick Conrad, Ph.D.
Research Professor, Survey Methodology
Institute for Social Research

Frauke Kreuter, Ph.D.
Professor, Joint Program in Survey Methodology
Adjunct Research Professor, Institute for Social Research

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Criador do conteúdo

The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
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Plataforma

A Coursera é uma empresa digital que oferece um curso on-line massivo e aberto, fundado pelos professores de computação Andrew Ng e Daphne Koller Stanford University, localizado em Mountain View, Califórnia.

O Coursera trabalha com as melhores universidades e organizações para disponibilizar alguns dos seus cursos on-line e oferece cursos em várias disciplinas, incluindo: física, engenharia, humanidades, medicina, biologia, ciências sociais, matemática, negócios, ciência da computação, marketing digital, ciência de dados. e outros assuntos.Cours

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