- De www.coursera.org
Public Relations Campaigns
Curso
en
Inglês
16 h
Este conteúdo é classificado como 0 de 5
- Individualizado
- Acesso livre
- 4 sequências
- Introductive Level
Detalhes do curso
Programa de Estudos
- Week 1 - Introduction to Campaigns
Welcome! In this section, I will be introducing you to Public Relations Campaigns. We will learn what Public Relations campaigns are, what a PR campaign looks like. Taking a historical stock-taking of campaigns, we will go on to grasp a flavor of campaigns fro... - Week 2 - Theories of Campaigns
Now that we have had an overview of PR campaigns, let's explore some of the main theories of PR campaigns. We will learn about the role of theory as a conceptual map in guiding the development of campaigns. You will see how practical many of these theories are... - Week 3 - Campaign Design, Research, and Implementation
A strong Public Relations Campaign is based on the systematic development of objectives, strategies, and tactics. In this section, we will learn about the key elements of PR Campaign strategy and the role of research in guiding effective strategy. We will stud... - Week 4 - Evaluation and Digital and Cultural Trends
Every campaign must have a clear evaluation plan that tells the team and the management whether the campaign worked or not. In this section, we will learn about the various types of evaluation, and the ways in which we might put together these evaluation frame...
Pré-requisito
Nenhum.
Editor
A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.
Plataforma
A Coursera é uma empresa digital que oferece um curso on-line massivo e aberto, fundado pelos professores de computação Andrew Ng e Daphne Koller Stanford University, localizado em Mountain View, Califórnia.
O Coursera trabalha com as melhores universidades e organizações para disponibilizar alguns dos seus cursos on-line e oferece cursos em várias disciplinas, incluindo: física, engenharia, humanidades, medicina, biologia, ciências sociais, matemática, negócios, ciência da computação, marketing digital, ciência de dados. e outros assuntos.Cours
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