The Olympic Games and the Media

• 1.1 Welcome
• 1.2 Introduction
• 1.3 What are the Olympic Games
• 1.4 Constituents and Governance
• 1.5 Olympic Charter
• 1.6 Pierre de Coubertin
• 1.7 On the Precedents of the Modern Olympic Games
• 1.8 The First Olympic Congress
• 1.9 The Zeitgeist of the Modern Olympic Games
• 1.10 The Olympic, Sport and the Transformation of Society
• 1.11 The Ancient Olympic Games
• 1.12 Next week

• 2.1 Introduction
• 2.2 The Olympic Games System
• 2.3 Audiovisual and Postmodernity
• 2.4 Communication and the Games: a Chronology <
• 2.5 The Media’s in the Boost of the Modern Olympism (1894-1932)
• 2.6 Television and Media Internationalisation of the Olympics (1936-1960)
• 2.7 The Global Olympic Games (1964-1992)
  
• 2.8 Internet, the Social Web and the Commercialisation of the Olympic Games (1996-2012)
• 2.9 Introduction to the Language of Television
• 2.10 Next week

• 3.1 Introduction
• 3.2 The Television Production of the Olympic Games
  • 3.2.1 The Working of a Television Production System
  • 3.2.2 Planning the Production
• 3.3 Programming the Olympics
• 3.4 The Olympics Becoming into a Storytelling or the Construction of the Olympic Hero
• 3.5 The Media during the Olympics and OBS
• 3.6 Ritual and simbols of the Olympic Games
• 3.7 The Olympic Ceremonies, Structure, Protocol and Symbols
• 3.8 The Olympic Ceremonies and the Television
• 3.9 Next week

• 4.1 Introduction
• 4.2 The DNA of the Internet and the Web
• 4.3 The Nature of the Communication on Social Networking Websites
• 4.4 Great Processes behind the Communication on Social Networks
• 4.5 The Social Media and the Olympic Games
• 4.6 Engagement, Cross-pollination and the Communication Logics on Social Networking Websites
• 4.7 IOC Social Media Rules
• 4.8 The Olympic Family and the Social Media during the Olympic Games
• 4.9 Facebook Participation and Contents during the Olympics
• 4.10 Towards a New communication and Management Model on Social Networks
• 4.11 Next week

• 5.1 Introduction
• 5.2 The Olympic Games TV Rights: an Introductory Historical approach
• 5.3 The Olympic Brand
• 5.4 The TOP Sponsorship Programs of the Olympics
• 5.5 Gratitude

• 1.1 Presentación
• 1.2 Introducción
• 1.3 ¿Qué son los Juegos Olímpicos?
• 1.4 Constituyentes y Gobierno
• 1.5 La Carta Olímpica
• 1.6 Pierre de Coubertin
• 1.7 Sobre los precedentes de los Juegos Olímpicos modernos
• 1.8 El Primer Congreso Olímpico
• 1.9 El ‘Zeitgeist’ de los Juegos Olímpicos modernos
• 1.10 Olimpismo, deporte y la transformación de la sociedad
• 1.11 Los Juegos Olímpicos Antiguos
• 1.12 Próxima semana

Emilio Fernández Peña
Professor Titular
Department of Audiovisual Communication