Marketing Management
link Origem: www.edx.org
list 9 sequencias
assignment Nível: Intermediário
chat_bubble_outline Idioma : Inglês
language Subtítulos : Híndi
card_giftcard 180 pontos
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Informações principais

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timer 18 total de horas

Sobre o conteúdo

According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”

While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.

In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.

You will learn how marketing serves as a key element within an organization’s strategy.

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Programa de estudos

  • Basic concepts of marketing
  • Segmentation, targeting, differentiation and positioning
  • Marketing strategy
  • 4Ps of marketing: product, price, place and promotion
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Instrutores

Ashis Mishra
Assistant Professor, Marketing
IIM Bangalore

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Criador do conteúdo

Indian Institute of Management, Bangalore
Indian Institute of Management, Bangalore
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Plataforma

Edx

EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.

EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.

Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.

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Publicada em 19 de junho de 2017
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