Informações principais
Sobre o conteúdo
In this marketing course, you will learn how to price your offerings, as well as how to allocate your scarce marketing budget among different promotion vehicles to maximize their overall impact in the organization.
You will also learn how to select prices to maximize profits or fulfill other specific company objectives.
This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.
This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.
Pré-requisito
Familiarity with marketing and basic operations in Microsoft Excel preferred, but not required.
Programa de estudos
- Price Analytics
- Promotion Analytics
- How to allocate marketing budgets over multiple campaigns
- Exclusive Content for Verified Learners:
- Exclusive how-to videos on applying the R programming language to analytics. Many companies, such as Facebook and Google, use R for analytics, so it is a language you need to know.
- Exclusive discussions just for verified learners on the use of R in analytics.
Instrutores
Stephan Sorger
Honored Instructor
UC Berkeley Extension
Criador do conteúdo
A Universidade da Califórnia, Berkeley, foi fundada em 1868 e o seu campus principal - concebido como uma "Cidade de Aprendizagem" - foi estabelecido em Berkeley, na Baía de São Francisco. O corpo docente de Berkeley é constituído por 1.582 professores a tempo inteiro e 500 a tempo parcial, dispersos por mais de 130 departamentos académicos e mais de 80 unidades de investigação interdisciplinares. Os antigos alunos de Berkeley receberam 28 prémios Nobel e, entre os actuais professores, há oito laureados com o Prémio Nobel, 32 MacArthur Fellows e quatro vencedores do Prémio Pulitzer.
Em setembro de 2012, para assinalar o compromisso de Berkeley com a inovação no ensino e na aprendizagem, foi criado o Berkeley Resource Center for Online Education (BRCOE). O Centro é um centro de recursos e um catalisador operacional para todos os recursos internos do campus e externos para aconselhar, coordenar e facilitar as iniciativas de educação em linha da Universidade, desde cursos com e sem créditos, a programas de licenciatura em linha e projectos MOOC, incluindo a iniciativa MOOCLab.
Plataforma
EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.
EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.
Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.
