- De www.coursera.org
Leadership Communication for Maximum Impact: Storytelling
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- Individualizado
- Acesso livre
- Certificado pago
- 4 sequências
- Introductive Level
- Legendas em Vietnamese
Detalhes do curso
Programa de Estudos
- Week 1 - Leadership Lessons From Great Brands
What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand. - Week 2 - The Art of Leadership Storytelling Made Simple
In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also ... - Week 3 - Storytelling in Crisis: The Ultimate Marketing Event
Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most... - Week 4 - Leadership Storytelling and Innovation
Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization.
Pré-requisito
Instrutores
Tom Collinger
Executive Director Spiegel Research Center
Medill School of Journalism, Media, Integrated Marketing Communications
Ernest Duplessis
Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
Hud Englehart
Faculty
Medill School of Journalism, Media, Integrated Marketing Communications
Candy Lee
Professor
Medill School of Journalism, Media, Integrated Marketing Communications
Editor
A Northwestern University é uma universidade americana situada em Evanston (a norte de Chicago), no estado norte-americano de Illinois. É uma das universidades mais prestigiadas do mundo, nomeadamente nos domínios do jornalismo, da economia e do teatro. A universidade tem dois campus, um em Evanston (o campus principal) e outro no centro de Chicago.
Plataforma
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