Leadership Communication for Maximum Impact: Storytelling
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assignment Nível: Introdutório
chat_bubble_outline Idioma: Inglês
language Subtítulos : Vietnamita
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Informações principais

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Sobre o conteúdo

Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.

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Programa de estudos

  • Week 1 - Leadership Lessons From Great Brands
    What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.
  • Week 2 - The Art of Leadership Storytelling Made Simple
    In this module, you will learn about the art of storytelling made simple. You’ll learn to use storytelling as a powerful strategic communications tool to inform, engage, motivate and inspire those key audiences that are critical to your success. You will also ...
  • Week 3 - Storytelling in Crisis: The Ultimate Marketing Event
    Conquering a media-driven crisis means doing the "right" thing and then telling a fact-based story about it. In this module, you’ll learn that what you do and how well you tell your story is key to your crisis communication strategy. You’ll learn that the most...
  • Week 4 - Leadership Storytelling and Innovation
    Leadership requires an innovation mindset, but getting others inspired by new approaches or products requires storytelling. This module will augment your leadership communication capacity as you grow your organization.
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Instrutores

Tom Collinger
Executive Director Spiegel Research Center
Medill School of Journalism, Media, Integrated Marketing Communications

Ernest Duplessis
Faculty
Medill School of Journalism, Media, Integrated Marketing Communications

Hud Englehart
Faculty
Medill School of Journalism, Media, Integrated Marketing Communications

Candy Lee
Professor
Medill School of Journalism, Media, Integrated Marketing Communications

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Criador do conteúdo

Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

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Plataforma

Coursera

A Coursera é uma empresa digital que oferece um curso on-line massivo e aberto, fundado pelos professores de computação Andrew Ng e Daphne Koller Stanford University, localizado em Mountain View, Califórnia.

O Coursera trabalha com as melhores universidades e organizações para disponibilizar alguns dos seus cursos on-line e oferece cursos em várias disciplinas, incluindo: física, engenharia, humanidades, medicina, biologia, ciências sociais, matemática, negócios, ciência da computação, marketing digital, ciência de dados. e outros assuntos.Cours

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