Informações principais
Sobre o conteúdo
This business and management course, designed by Youssef Lahlou,Expert@emlyon and Tawhid CHTIOUI, Professeur and Dean Africa of emlyon business school, takes an inter-disciplinary approach to understanding the context and opportunities of doing business in Africa. You will learn about the reality of Africa's economic boundaries, understand the causes of risk, how to identify emerging opportunities and learn how to implement and develop value propositions from Africa's most successful entrepreneurs.
This course takes a unique approach mixing academic contents with hands-on testimonies of major entrepreneurs and experts from all across Africa. We hope that you will leave this course with a deeper understanding of the African economic and social context, and how to built a business that effectively tackles African needs.
Programa de estudos
Main Objectives
- Understand the current issues faced by Africa, as a diverse regional economy
- Grasp Africa’s dynamics (growth drivers / risks)
- Develop the main challnges confronting the African continent
- Identify the main opportunities and threats for companies wishing to do business in Africa
Module 1
- Trends and economic growth patterns
- key growth drivers
Module 2
- Opportunities and risks
- Competitiveness and attractiveness
Module 3
- Main challenges confronting the continent
- Development scenarios
Instrutores
Youssef LAHLOU
Youssef Lahlou, Expert@emlyon business school Casablanca campus, has more than 10 years of experience in strategy and consulting in Morocco and internationally. He is currently Managing Partner at Accuracy Intelligence, an independent consulting firm dedicated to supporting its clients in carrying out their development projects in Morocco and Africa.
Before founding Accuracy Intelligence, Youssef was Principal in the strategy and development division of Casablanca Finance City Authority, where he was responsible of developing and managing its network of African partners and monitoring the competitive and strategic intelligence activities. Prior to this experience, Youssef worked in strategy and management consulting at BearingPoint in Paris.
Youssef holds a “Grande Ecole” business degree from emlyon business school.
Criador do conteúdo
Fondée en 1872, EMLYON Business School est l'une des plus anciennes écoles de commerce en Europe. L'histoire d'EMLYON a toujours été profondément marquée par l'entrepreneuriat, l'innovation et la volonté de réussir.
Ces trois facteurs expliquent pourquoi l'Ecole est devenue aujourd'hui un phare de l'éducation entrepreneuriale en France, en Europe et dans le monde.
Plataforma
Depuis Septembre 2013, MOOCIT accompagne les entreprises, universités et associations dans leur projet de formation numérique et digitale.
Spécialisés sur la technologie open source Open edX, nous installons et hébergeons soigneusement les meilleures plates-formes de MOOC pour permettre à nos clients de se consacrer à la création, diffusion et animation des cours sans se soucier des problématiques techniques.
J'ai suivi la 1ère partie de ce MOOC pour l'instant du tout bon !
J'ai suivi la 1ère partie de ce MOOC pour l'instant du tout bon !