Informações principais
Sobre o conteúdo
Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.
Learn through award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with customer and company goals.
This course is for anyone interested in marketing.
Pré-requisito
Candidates interested in pursuing the Professional Certificate program in Business Fundamentals are advised to complete BUS1x Business Foundations and BUS2x Business Communications before undertaking this course.
Programa de estudos
- Develop a basic customer segmentation system
- Begin to understand the psychology of consumer decision making
- Develop pricing strategies that maximize profitability
- Define appropriate channel systems that go-to-market efforts
- Understand how marketing metrics can benefit your business
Instrutores
Darren Dahl
Senior Associate Dean, Faculty & Director of the Robert H. Lee Graduate School; Professor, Marketing and Behavioural Science Division
UBC Sauder School of Business
Paul Cubbon
Instructor, Marketing and Behavioural Science Division
UBC Sauder School of Business
Criador do conteúdo
A University of British Columbia foi fundada em Vancouver em 1908. A Universidade da Colúmbia Britânica é uma das universidades mais prestigiadas da América do Norte e está classificada entre as melhores universidades do mundo. A UBC tem mais de 61.000 estudantes, distribuídos pelo campus histórico de Vancouver (1908) e pelo campus de Okanagan (2005), e um orçamento anual de 2,3 mil milhões de dólares.
Plataforma
EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.
EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.
Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.
