Introduction to Marketing: Tools to Set Enterprises Apart

Name: Introduction to Marketing: Tools to Set Enterprises Apart
Rating: NaN (0 reviews)
Author: The University of Edinburgh

Archived

Curso

Inglês

12 h

You can't access an archived course

CONDIÇÕES

Individualizado
Acesso livre
Certificado pago

Mais informações

6 sequências
Introductive Level

You can't access an archived course

Their employees are learning daily with

Saiba mais

Detalhes do curso

Programa de Estudos

Week 1 - Role of Marketing
Marketing and value; relationships and loyalty; marketing’s role in society.

Week 2 - Consumers and Consumption
How consumers buy; how marketers influence consumer perceptions and behavior; strategies for innovative products and services.

Week 3 – Segmentation, Targeting and Positioning
Criteria for segmentation; differentiation; building and co-creating successful brands.

Week 4 - Designing Products and Services
The role of design; product design and packaging; the nature of services; service design; delivering service quality.

Week 5 – Pricing and Channels
Price as revenue generator and value; pricing strategy and tactics; choosing the best routes to market.

Week 6 - Communicating and Engaging
The role of marketing communications; key tools and their influence; persuasive appeals; gamification in digital marketing.

Pré-requisito

Nenhum.

Instrutores

Malcolm Kirkup
Professorial Director of MBA Programmes and Educational Innovation
University of Edinburgh Business School

Asanka de Silva
Business School Associate
University of Edinburgh Business School

Kristina Auxtova
Teaching Assistant
University of Edinburgh Business School

Ewelina Lacka
Lecturer in Digital Marketing & Analytics
The University of Edinburgh

Editor

A Universidade de Edimburgo é uma universidade britânica, fundada em 1583 durante um período de rápido desenvolvimento da cidade de Edimburgo. É considerada uma das universidades mais prestigiadas do mundo.

Tendo contado entre os seus estudantes os inventores da Revolução Industrial, tem mais estudantes do que qualquer outra universidade escocesa e é uma das maiores universidades do Reino Unido.

Plataforma

EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.

EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.

Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.