Marketing Essentials
list 5 sequencias
assignment Nível: Introdutório
chat_bubble_outline Idioma: Inglês
language Subtítulos : Híndi
card_giftcard 80 pontos
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Informações principais

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verified_user Certificado pago
timer 10 total de horas

Sobre o conteúdo

This business and management course will bridge the gap between information and real world experience.

Marketing is one of the most misunderstood disciplines in management today. It is commonly used as a synonym for activities related to shopping, but it goes far beyond selling a product. In addition, many people believe they are experts in marketing, having shopped for various items all their lives and having been exposed to many advertisements.

In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will explain what marketing management is all about in the simplest of terms and lay the foundation to your pathway to excellence in the wonderful world of marketing.

  • Basic concepts of marketing
  • Segmentation, targeting, differentiation and positioning
  • Marketing strategy
  • 4Ps of marketing: product, price, place and promotion

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Programa de estudos

The course will be five weeks long. The different weeks will focus on the following: Week 1: What is Marketing? What is Marketing Management?
Week 2: Understanding Customers
Week 3: Market Positioning
Week 4: Marketing Strategy I : Product Life Cycle
Week 5: Marketing Strategy II: 4 Ps of Marketing

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Instrutores

Ashis Mishra
Assistant Professor, Marketing
IIM Bangalore

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Criador do conteúdo

Indian Institute of Management, Bangalore
Indian Institute of Management, Bangalore
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Plataforma

Edx

EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.

EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.

Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.

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