- De www.edx.org
Luxury Management
Closed
Curso
en
Inglês
Legendas disponíveis
48 h
Este conteúdo é classificado como 0 de 5
- 8 sequências
- Intermediate Level
- Legendas em Chinese
- Começa em 27 abril 2023
- Termina em 19 julho 2023
Detalhes do curso
Programa de Estudos
Week 1: Essence of the Luxury Industry
Evaluate and discuss the essence of luxury brand management
Week 2: Luxury Brand Power and Lifecycle
Address the brand potential that exists in luxury activities, and how luxury-goods businesses should be managed
Week 3: The Luxury Client
Analyse critically the behaviour of luxury clientele and the long-term trends in the luxury market. Identify major research areas and issues, analyse and evaluate the literature on luxury brand management
Week 4: Luxury Brand Identity
Understand brand DNA and Codes of luxury brands through case studies
Week 5: International Distribution and Retailing of Luxury
Analyse the trends and systems of international distribution and retailing of luxury brands, and the impact of technology on these trends and systems
Week 6: Managing Luxury Brand Creation, Communication and Sustainability
Brand creation, communication and sustainability in the hospitality and tourism industry
Week 7: Luxury Management in the Fashion and Lifestyle Sector
Case studies for luxury management in the fashion industry
Week 8: Luxury Management in the Hospitality Industry
Case studies for luxury management in the hospitality industry
Pré-requisito
Learners need to have hospitality and tourism related experiences.
Instrutores
Catherine Cheung, Ph.D.
Associate Dean and Associate Professor
The Hong Kong Polytechnic University
Editor
The Hong Kong Polytechnic University
Plataforma
EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.
EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.
Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.
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