- De www.coursera.org
Innovation Management
- Individualizado
- Acesso livre
- Certificado pago
- 9 sequências
- Introductive Level
- Legendas em Vietnamese
Detalhes do curso
Programa de Estudos
- Week 1 - Introduction
After this week’s studies and the associated exercise, you will understand the meaning of innovation and innovation management. Also, you will learn to identify and differentiate between various types of innovation. As a result, you will become acquainted with... - Week 2 - The Adoption of Innovations
You will learn to understand how innovations diffuse in society. You will be able to describe the adoption life cycle and discriminate between the various adopter groups. You will also learn what it takes for someone to adopt something new. Altogether, you wil... - Week 3 - The Fuzzy Front-End - Creativity
In a knowledge-based and innovation-driven business environment, creativity is an essential capability if an organisation is to gain a sustainable competitive advantage. All innovations begin with creative ideas, and creativity is also needed during the entire... - Week 4 - The Fuzzy Front-End - Idea Management
Organisations receive many new ideas from employees, suppliers, and customers. But they often do not realise the innovative potential of these ideas because they fail to properly manage them. By studying this module and doing the associated exercises, you will... - Week 5 - Strategy - Innovation Strategy
Innovating is no longer a choice, but a business imperative. This imperative demands a clear strategic direction for the innovation activities. This week will introduce the central challenges and available solutions to develop and execute an innovation strateg... - Week 6 - Strategy - Portfolio Management
This week’s module is about portfolio management, which covers how to implement your innovation strategy. We introduce the concept of the funnel. We show two alternative funnels, reactive and proactive, and we explain the differences. You will explore three pr... - Week 7 - Execution - Implementing Innovation
By studying the materials of this week and doing the associated exercise you will learn how innovation projects can be managed. You will understand and describe the different elements of stage-gate models. Also, you will familiarise yourself with the concepts ... - Week 8 - Execution - Teams and Networks
How do teams and social networks affect the development and the sharing of knowledge and innovation? The module will consist of four videos that will help you develop conceptual and practical knowledge on these topics. After a brief introduction of what teams ... - Week 9 - Final exam
Pré-requisito
Nenhum.
Instrutores
Sandra Langeveld
Teaching and research coordinator
Rotterdam School of Management, Erasmus University
Jan van den Ende
Professor
Rotterdam School of Management, Erasmus University
Stefano Tasselli
Assistant Professor
Rotterdam School of Management, Erasmus University
Murat Tarakci
Assistant Professor
Rotterdam School of Management, Erasmus University
Daan Stam
Associate Professor
Rotterdam School of Management, Erasmus University
Serge Rijsdijk
Assistant Professor
Rotterdam School of Management, Erasmus University
Dirk Deichmann
Assistant Professor
Rotterdam School of Management, Erasmus University
Editor
Erasmus University: a top-100 ranked international research university based in Rotterdam, the Netherlands. Our academic teaching and research focuses on four areas: health, wealth, culture and governance. Erasmus University Rotterdam: make it happen.
Plataforma
A Coursera é uma empresa digital que oferece um curso on-line massivo e aberto, fundado pelos professores de computação Andrew Ng e Daphne Koller Stanford University, localizado em Mountain View, Califórnia.
O Coursera trabalha com as melhores universidades e organizações para disponibilizar alguns dos seus cursos on-line e oferece cursos em várias disciplinas, incluindo: física, engenharia, humanidades, medicina, biologia, ciências sociais, matemática, negócios, ciência da computação, marketing digital, ciência de dados. e outros assuntos.Cours
Este conteúdo é classificado como 4.2667 de 5
(nenhuma revisão)Este conteúdo é classificado como 4.2667 de 5
(nenhuma revisão)Conclua este recurso para fazer uma avaliação