Informações principais
Sobre o conteúdo
This course explores how anyone can be a successful startup entrepreneur or corporate innovator by thoughtfully examining themselves and the business opportunity. By harnessing these insights and cultivating an entrepreneurial spirit, you can create and transform an entrepreneurial idea into a new startup company or corporate venture.
Over 800,000 people have used The Opportunity Analysis Canvas that is the basis of this course. Designed by Dr. James V. Green, the lead faculty for this course, this unique model equips you to identify and analyze a new business opportunity that aligns with your startup entrepreneurship or corporate innovation interests.
The Opportunity Analysis Canvas distills vast amounts of research in psychology, sociology, and business into a practical how-to guide for aspiring and active entrepreneurs and innovators. The course presents a whole new understanding of entrepreneurial mindset and action. The course is structured as a nine-step experience segmented into thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.
- Develop the skills for identifying and analyzing entrepreneurial ideas;
- Foster thinking entrepreneurially with an awareness of entrepreneurial mindset, entrepreneurial motivation, and entrepreneurial behavior;
- Cultivate seeing entrepreneurially with attention to industry conditions, industry status, macroeconomic change, and competition; and
- Champion acting entrepreneurially with an understanding of value innovation and opportunity identification.
Programa de estudos
Module 1: Introduction to Startup Entrepreneurship and Corporate Innovation - This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of entrepreneurship and innovation.
Module 2: Thinking Entrepreneurially - We examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.
Module 3: Seeing Entrepreneurially - We facilitate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition.
Module 4: Acting Entrepreneurially - We explore acting entrepreneurially with an understanding of value innovation and opportunity identification.
Instrutores
James Green
Managing Director of Learning and Development for the Maryland Technology Enterprise Institute
University of Maryland, College Park
Criador do conteúdo
A Universidade de Maryland é a principal universidade do estado e uma das principais universidades públicas de investigação do país. Líder mundial em investigação, empreendedorismo e inovação, a universidade alberga mais de 37.000 estudantes, 9.000 professores e funcionários e 250 programas académicos.
O seu corpo docente inclui três laureados com o Prémio Nobel, três vencedores do Prémio Pulitzer, 47 membros de academias nacionais e um grande número de académicos Fulbright. A instituição tem um orçamento operacional de 1,8 mil milhões de dólares, angaria 500 milhões de dólares por ano em fundos de investigação externos e concluiu recentemente uma campanha de angariação de fundos de mil milhões de dólares.
Plataforma
EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.
EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.
Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.
