How to Build a Startup

Lesson 1: What We Now Know

- History of the Corporation - Startups Are Not Smaller Versions of Large Companies - Waterfall Development - Customer vs. Product Development - Entrepreneurial Education

Lessons 1.5A and 1.5B: Business Models and Customer Development

- Value Proposition - Customer Segments - Revenue Streams - Key Resources - Customer Development Processes - Minimum Viable Product - Market Opportunity Analysis

Lesson 2: Value Proposition

- Value Proposition and the Minimum Viable Product - Customer Archetype - MVP Physical && Web/Mobile - Common Mistakes With Value Proposition

Lesson 3: Customer Segments

- Product Market Fit - Rank and Day in the Life - Multiple Customer Segments - Market Types Introduction: Existing, Resegmented, New, Clone - Consequences of Not Understanding a Market

Lesson 4: Channels

- Distribution Channels Overview - Web Distribution - Physical Distribution - Direct Channel Fit - Indirect Channel Economics - OEM Channel Economics

Lesson 5: Customer Relationships

- Paid Demand Creation - Earned Demand Creation - Get Physical - Viral Loop - Web Customer Acquisition Costs

Lesson 6: Revenue Models

- How Do You Make Money - Revenue Streams and Price - Direct and Ancillary Models - Common Startup Mistakes - Market Types and Pricing - Single and Multiple Side Markets - Revenue First Companies - Market Size and Share

Lesson 7: Partners

- Partner Definition - Partner Resources - Partner Types - Greatest Strategic Alliance - Joint Business Development

Lesson 8: Resources, Activities and Costs

- Four Critical Resources - Financial Resources - Human Resources - Qualified Employees and Culture - Intellectual Property Overview