- De www.futurelearn.com
Harnessing AI in Marketing and Communication
- Individualizado
- Acesso livre
- Certificado pago
- 4 sequências
- Introductive Level
- Começa em 30 novembro 2023
Detalhes do curso
Programa de Estudos
Week 1
- What you need to know about AI
- Show weekly breakdown
Week 2
- Using AI for text-based content
- Show weekly breakdown
Week 3
- Using AI for visual-based content
- Show weekly breakdown
Week 4
- Using AI for measurement, analysis and planning
- Show weekly breakdown
Pré-requisito
This is an introductory course aimed both at professionals just starting out in marketing roles and at learners with no prior knowledge of marketing.
Building on two other courses offered by the University of Adelaide (‘Marketing Essentials’ and ‘Developing your Marketing Strategy’), it will be a useful continuation for learners who have completed these.
Instrutores
David Rawlings
David Rawlings is a marketing professional with 30 years' in industry. His delivery and teaching style is engaging and accessible, backed by years of workshops, webinars, presentations and lectures.
Editor
Plataforma
FutureLearn est une plate-forme d'apprentissage proposant des formations en ligne ouvertes à tous (MOOC)
Fondée en Décembre 2012, la société est entièrement détenue par l'Open University à Milton Keynes, en Angleterre.
Elle est la 1ère plateforme offrant des MOOC au Royaume-Uni, avec à son actif plus d'une cinquantaine d'universités partenaires provenant du Royaume Uni mais aussi du reste du monde.
FutureLearn se différencie également par des partenariats avec des entités non-universitaires comme le British Museum, le British Council, la British Library et la national Film and Television School.