Sobre o conteúdo
The majority of businesses say they want to become more global. And business leaders say that the lack of people with global intelligence is the key constraint holding them back. This course will address both gaps — at the business and the personal level, it will focus on practical strategies for dealing with the real consequences of globalization.
Programa de estudos
- Week 1 - Week 1
Welcome to Week 1 of Globalization of Business Enterprise! We are delighted that you have chosen to take this course and look forward to engaging with you in the coming weeks, as we complete this journey through globalization together. In the following secti...
- Week 2 - Week 2 - The CAGE Distance Framework
Week 1 focused on explaining that globalization isn’t complete and why that matters. Week 2 focuses on what globalization is rather than what it isn’t: it looks at the structure of the international interactions that do take place. It turns out that the lion’s...
- Week 3 - Week 3 - Cultural Distance
This session will focus on the first dimension of the CAGE Distance Framework, namely Culture. Cultural distance encompasses differences in such things as religious beliefs, race/ethnicity, language, social norms and values. Our focus will be on how cultural d...
- Week 4 - Week 4 - Administrative Distance
This session will focus on the second dimension of the CAGE Distance Framework, namely Administrative Distance. Administrative attributes specific to a particular country, such as autocratic policies or weak institutions and high levels of corruption, profound...
- Week 5 - Week 5 - Geographic Distance
This session will focus on the third dimension of the CAGE Distance Framework, namely Geographic Distance. This session will look at how trade and cross-border interactions in general are influenced by physical distance, whether two countries share a common bo...
- Week 6 - Week 6 - Economic Distance
This session will focus on the fourth and final dimension of the CAGE Distance Framework, namely Economic Distance. This session will look at how economic differences, particularly differences in per capita income, affect cross-border interactions. It will the...
- Week 7 - Week 7 - The Implications of Distances for Business Strategy
In this session, we will review the three broad AAA strategies for dealing with CAGE differences: Adaptation, to adjust to differences across countries to achieve some local responsiveness; Aggregation, to overcome some of the differences across countries and ...
- Week 8 - Week 8 - Globalization and You
This session, which is titled “Globalization and You”, looks at how globalization affects organizations and people, and in particular, you. We take a dual perspective, looking first at the globalization of personnel within and particularly at the top of organi...
Professor of Strategic Management Anselmo Rubiralta Chair of Strategy and Globalization
Department of Strategic Management
Criador do conteúdo
A Coursera é uma empresa digital que oferece um curso on-line massivo e aberto, fundado pelos professores de computação Andrew Ng e Daphne Koller Stanford University, localizado em Mountain View, Califórnia.
O Coursera trabalha com as melhores universidades e organizações para disponibilizar alguns dos seus cursos on-line e oferece cursos em várias disciplinas, incluindo: física, engenharia, humanidades, medicina, biologia, ciências sociais, matemática, negócios, ciência da computação, marketing digital, ciência de dados. e outros assuntos.Cours