Foundations of Business Strategy
University of Virginia
Coursera
list 4 sequencias
assignment Nível: Introdutório
chat_bubble_outline Idioma: Inglês
language Subtítulos : Vietnamita, Português
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Informações principais

credit_card Free accesso
verified_user Certificado pago
timer 8 total de horas

Sobre o conteúdo

Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.

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Programa de estudos

  • Week 1 - Introduction to Strategic Analysis
    Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about the strategic analysis and the SWOT, competitor, and environme...
  • Week 2 - Analyzing Industry Structure
    Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framewor...
  • Week 3 - Analyzing Firm Capabilities
    Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. In the Apple case study you'l...
  • Week 4 - Determining Competitive Position
    Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps-...
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Instrutores

Michael Lenox
Senior Associate Dean and Chief Strategy Officer
Darden School of Business

Jared Harris
Samuel L. Slover Research Chair in Business Administration
Darden School of Business

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Criador do conteúdo

The University of Virginia is distinctive among institutions of higher education. Founded by Thomas Jefferson in 1819, and located on a World Heritage site in Charlottesville, the University sustains the ideal of developing, through education, leaders who are well-prepared to help shape the future of the nation. The University is public, while nourished by the strong support of its alumni. It is also selective; the students who come here have been chosen because they show the exceptional promise Jefferson envisioned.
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Plataforma

A Coursera é uma empresa digital que oferece um curso on-line massivo e aberto, fundado pelos professores de computação Andrew Ng e Daphne Koller Stanford University, localizado em Mountain View, Califórnia.

O Coursera trabalha com as melhores universidades e organizações para disponibilizar alguns dos seus cursos on-line e oferece cursos em várias disciplinas, incluindo: física, engenharia, humanidades, medicina, biologia, ciências sociais, matemática, negócios, ciência da computação, marketing digital, ciência de dados. e outros assuntos.Cours

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