Informações principais
Sobre o conteúdo
Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.
Programa de estudos
- Week 1 - Defining the Opportunity
Value innovation, your solution, and your initial business model canvas - Week 2 - Discovering the Customer
Discovering the customer and interviewing customers - Week 3 - Understanding Customers
Analyzing customers - Week 4 - Creating the Marketing and Sales Strategy
Marketing mix, sales forecasting, and managing the sales pipeline - Week 5 - Refining the Solution
Product fit, validation, and scaling. - Week 6 - Crafting the Business Plan
Creating a business plan
Instrutores
Dr. James V. Green
Director of Entrepreneurship Education
Maryland Technology Enterprise Institute
Criador do conteúdo
A Universidade de Maryland é a principal universidade do estado e uma das principais universidades públicas de investigação do país. Líder mundial em investigação, empreendedorismo e inovação, a universidade alberga mais de 37.000 estudantes, 9.000 professores e funcionários e 250 programas académicos.
O seu corpo docente inclui três laureados com o Prémio Nobel, três vencedores do Prémio Pulitzer, 47 membros de academias nacionais e um grande número de académicos Fulbright. A instituição tem um orçamento operacional de 1,8 mil milhões de dólares, angaria 500 milhões de dólares por ano em fundos de investigação externos e concluiu recentemente uma campanha de angariação de fundos de mil milhões de dólares.
Plataforma
A Coursera é uma empresa digital que oferece um curso on-line massivo e aberto, fundado pelos professores de computação Andrew Ng e Daphne Koller Stanford University, localizado em Mountain View, Califórnia.
O Coursera trabalha com as melhores universidades e organizações para disponibilizar alguns dos seus cursos on-line e oferece cursos em várias disciplinas, incluindo: física, engenharia, humanidades, medicina, biologia, ciências sociais, matemática, negócios, ciência da computação, marketing digital, ciência de dados. e outros assuntos.Cours
A very good process to validate your idea for a new business. 2 optional resources that were introduced in an earlier course of the same program - Business Model Generation (Osterwalder, Pigneur) and Blue Ocean Strategy (Kim, Maubongne) - proved indispensable for this program finale. I continue to turn to these books to tool my new businesses. The Capstone, and the program in general, became the turning point in my entrepreneurial development.
Interesting but It seems that this course is now deserted so it was a bit frustratring not to be able to exchange with others
A very good process to validate your idea for a new business. 2 optional resources that were introduced in an earlier course of the same program - Business Model Generation (Osterwalder, Pigneur) and Blue Ocean Strategy (Kim, Maubongne) - proved indispensable for this program finale. I continue to turn to these books to tool my new businesses. The Capstone, and the program in general, became the turning point in my entrepreneurial development.
One or two of the assignments were very similar to assignments that were offered earlier in the specialization. Otherwise, the class was a great finale to a very well-done specialization!
A example of the Capstone quiz, could made this course best. I suggest to give example of a business idea analysis and also lecture on it.