Engagement & Monetization | Mobile Games

Engagement & Monetization | Mobile Games

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Detalhes do curso

Programa de Estudos

##Lesson 1


Students will learn the best design strategies to keep players interested and engaged, and come to understand what it takes to build an appealingly addictive game. We'll talk about designing game difficulty, and including competition and social networks to get players more involved in your game. Inspiring genuine engagement is critical for a game to produce revenue in the long-term.##Lesson 2

Monetization Models

We'll discuss monetization strategies for both premium games—which cost a set price to download—and free-to-download “freemium” games which rely on things like ads and in-app purchases to generate revenue. Topics will include a comparison of both premium and freemium models, how to make a profit from them, and how to effectively implement ads and in-app purchases.##Lesson 3

Best Publishing Practices

Here we’ll look at the final steps you’ll want to take before submitting your game to the app store. This lesson will cover how to get useful player feedback, and how to test out versions of your game with A/B testing. We'll also discuss design strategies for choosing what will appear in the app store—like icons and screenshots—so that your game is appealing to potential players, stands out against the competition, and encourages shoppers to become customers.




  • Ankur Prasad - Ankur Prasad is the Head of Developer Education with Amazon specializing in mobile game development. He regularly works with developers to help them learn about best practices in game design, coding, marketing, and monetization best practices. Before Amazon, Ankur was in developer outreach at Microsoft where he managed the largest student developer competition in the world. He also founded a fund and start-up accelerator to help student developers launch successful ventures. He has an MS in Management Sciences with a focus on entrepreneurship from Stanford University.
  • Cezanne Camacho - Cezanne Camacho earned her MS in Electrical Engineering at Stanford focussing on developing biomedical technologies. She fell in love with teaching after working as a summer camp programming instructor at Digital Media Academy where students got to program their own games. In her free time, you’ll find her reading comic books and dancing.


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Este conteúdo é classificado como 4.5 de 5
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