- De www.edx.org
Disciplined Approach to Social Entrepreneurship
- Individualizado
- Acesso livre
- Certificado pago
- 7 sequências
- Introductive Level
Detalhes do curso
Programa de Estudos
Module 1 - Fundamentals of social entrepreneurship (Part 1)
- identify the key features of social entrepreneurship
- differentiate between social entrepreneurship and traditional entrepreneurship
Module 2 - Fundamentals of social entrepreneurship (Part 2)
- identifythe key motivations of social entrepreneurs
- describe the importance of social entrepreneurships in relation to consumers, communities and societies
Module 3 – Design thinking for social entrepreneurship
- identify the key stages of design thinking
- understand the role of design thinking in entrepreneurship and social innovation
- use design thinking to generate solutions for a social problem
Module 4 – Disciplined approach to social entrepreneurship (Part 1)
- create valuable specificity through market segmentation and defining a beachhead market
- develop an end user profile using multiple personas who share your values
- calculate your potential total addressable market
Module 5 – Disciplined approach to social entrepreneurship (Part 2)
- define the customer experience directly related to the product or services you are providing
- quantify the unique value you bring to your target customer using use-case diagrams
- map the process needed to acquire customers/end users
Module 6 - Disciplined approach to social entrepreneurship (Part 3)
- develop a business model that incorporates your social values
- determine how you will overcome common obstacles in getting your product/service adopted by customers
- identify and test key assumptions in the business model
Pré-requisito
Instrutores
Subra Ananthram
Associate Professor
Curtin University
Chris Rawson
Associate Professor
Curtin University
Jo Li Tay
Associate Lecturer
Curtin University
Danelle Cross
Head of Executive Education
Curtin University
Editor
A Curtin University é a maior instituição de ensino superior da Austrália Ocidental. O seu campus principal situa-se em Perth, na Austrália Ocidental. Fundada em 1966, foi inicialmente conhecida como Western Australian Institute of Technology (WAIT) e, a partir de 1986, como Curtin University of Technology, antes de assumir o seu nome atual em 2010. O seu nome é uma homenagem a John Curtin, Primeiro-Ministro da Austrália durante a Segunda Guerra Mundial.
Plataforma
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