Digital Business - Understand the digital world
link Origem: www.coursera.org
list 3 sequencias
assignment Nível: Intermediário
chat_bubble_outline Idioma : Inglês
language Subtítulos : Inglês, Espanhol, Francês, Português, Russo
card_giftcard 120 pontos
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Informações principais

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timer 12 total de horas

Sobre o conteúdo

Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, hundreds of thousands of start-ups are disrupting old business models, taking on centennial industrial groups – and winning. It’s clear that the rules of business have changed forever.

This MOOC provides a knowledge toolkit for the ongoing digital revolution. You’ll discover 10 concepts that are essential for understanding the new mechanisms of digital business and innovation. 

Each concept is explained in its own beautifully designed, content-rich instructional video, along with additional resources for you to explore. The ideas are illustrated with up-to-the-minute case studies and examples from a wide range of industries.

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Pré-requisito

 

This MOOC is ideal for learners from a wide range of backgrounds. It is brought to you by three expert professors and researchers from IMT - Telecom Paris, a leading European graduate school in the field of digital technology and social science.

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Programa de estudos

Why Digital Changes Everything
Many people have yet to realize just how rapid and profound the current digital revolution is, or how quickly it’s breaking down old institutions. Yes, we’re always hearing about Google, Uber, and all those “pirate entrepreneurs.” Yes, we know technology has something to do with it. But the future is approaching even more quickly than we think. Right now, all the pieces are in place to completely change the face of products, technologies, organizations, and entrepreneurship over the next few years. This module will tell you how and why.

Creating Value in a Digital World
Once upon a time, the rules of the game were simple. People worked away in their offices to develop and sell products or services and shared the margin between price and cost. But now this product-based way of competing is all but gone – wiped out by the new principles of value creation. Going digital means playing by new rules, powered by network effects and system goods, that radically changed the fundamentals of business. Now, people create value outside their offices by connecting in third places, and the best way to turn a profit can be to give your products away or share your knowledge, for free. Across the board, old-style value chains are being completely disrupted by new business ecosystems.

Thinking and acting differently
Going digital is a bit like emigrating to another country. To succeed digitally, people and firms need to adopt a whole new mindset. Entrepreneurs should forget about building the perfect business plan, and instead, put the focus on “trial and learn” processes. And companies should forget about long-term strategy, protecting their IP, product planning, and entry barriers, and concentrate on running instead of defending. This is true in every area from strategic decision-making through to getting the most from the assets that firms own, control, or use – knowledge assets in particular.

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Instrutores

Thomas Houy
Associate Professor
Management Science

Valérie Fernandez
Professor
Management Science

Laurent Gille
Emeritus Professor
Economics

Rémi Maniak
Full-Time Professor
Innovation Management

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Criador do conteúdo

Institut Mines-Télécom

L'Institut Mines-Télécom est un acteur majeur public de l’enseignement supérieur, de la recherche et de l'innovation dans les domaines de l'ingénierie et du management.

Il est composé de 10 grandes écoles Mines et Télécom sous tutelle du ministre du redressement productif (Mines Albi, Mines Alès, Mines Douai, Mines Nantes, Mines ParisTech, Mines Saint-Etienne, Télécom Bretagne, Télécom École de Management, Télécom ParisTech, Télécom SudParis) et de deux écoles filiales (Télécom Lille et Eurecom). Il entretient des relations privilégiées avec deux partenaires stratégiques, Mines Nancy, composante de l’Université de Lorraine, et Armines.

L’Institut Mines-Télécom est en pointe en matière d’innovation pédagogique. Premier groupe d’écoles d’ingénieur en France, il diplôme chaque année 8% des ingénieurs.

Les cours en ligne ouverts à tous participent d’un mouvement de création et d’animation de communautés pour la formation initiale et tout au long de la vie. L’Institut Mines-Télécom contribuera à ce mouvement et y impliquera l’ensemble de ses parties prenantes : enseignants-chercheurs, étudiants et futurs étudiants, diplômés, entreprises et de la manière la plus générale tous les apprenants intéressés par les domaines de spécialité de l’Institut.

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Plataforma

Coursera

A Coursera é uma empresa digital que oferece um curso on-line massivo e aberto, fundado pelos professores de computação Andrew Ng e Daphne Koller Stanford University, localizado em Mountain View, Califórnia.

O Coursera trabalha com as melhores universidades e organizações para disponibilizar alguns dos seus cursos on-line e oferece cursos em várias disciplinas, incluindo: física, engenharia, humanidades, medicina, biologia, ciências sociais, matemática, negócios, ciência da computação, marketing digital, ciência de dados. e outros assuntos.Cours

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