Informações principais
Sobre o conteúdo
LVMH! Huawei! Energysquare! Three companies in very different industries: luxury goods, telecommunications, energy. Three companies with very different sizes, histories, and DNA. And yet, they all share the same objective: to innovate and change, and so to remain or become leaders in their respective markets. The multiple questions that this raises for them warrant your close attention. In this capstone module, you will study each of these three companies and will in turn be an analyst, a consultant, and a manager, depending on the assignment. You will use the knowledge acquired in the three MOOCs of this specialization to complete your assignments: analyze a digital business process, define and formulate a strategic shift, apply the principles of growth hacking, and more.
Programa de estudos
PRESENTATION OF THE CAPSTONE MODULE
Hello! Welcome to this capstone! We have created 3 case studies for you to understand and apply best practices in the digital world.
LET'S MAKE LVMH MORE DIGITAL
Hello! Welcome to this first case study. We are going to make your work on the LVMH case.
DEEP DIVE INTO HUAWEI
Hello! Welcome to this second case study. Last week, you worked on the case of LVMH. This week, we are going to go into another universe. We would like you to work on the case of a phone manufacturer: Huawei.
GET THE POWER WITH ENERGYSQUARE
Hello! We are approaching the end of the capstone. This week we have a new case study for you. We leave the world of large companies and go into the world of startups.
Instrutores
Valérie Fernandez
Professor
Management Science
Rémi Maniak
Full-Time Professor
Innovation Management
Thomas Houy
Associate Professor
Management Science
Criador do conteúdo
L'Institut Mines-Télécom est un acteur majeur public de l’enseignement supérieur, de la recherche et de l'innovation dans les domaines de l'ingénierie et du management.
Il est composé de 10 grandes écoles Mines et Télécom sous tutelle du ministre du redressement productif (Mines Albi, Mines Alès, Mines Douai, Mines Nantes, Mines ParisTech, Mines Saint-Etienne, Télécom Bretagne, Télécom École de Management, Télécom ParisTech, Télécom SudParis) et de deux écoles filiales (Télécom Lille et Eurecom). Il entretient des relations privilégiées avec deux partenaires stratégiques, Mines Nancy, composante de l’Université de Lorraine, et Armines.
L’Institut Mines-Télécom est en pointe en matière d’innovation pédagogique. Premier groupe d’écoles d’ingénieur en France, il diplôme chaque année 8% des ingénieurs.
Les cours en ligne ouverts à tous participent d’un mouvement de création et d’animation de communautés pour la formation initiale et tout au long de la vie. L’Institut Mines-Télécom contribuera à ce mouvement et y impliquera l’ensemble de ses parties prenantes : enseignants-chercheurs, étudiants et futurs étudiants, diplômés, entreprises et de la manière la plus générale tous les apprenants intéressés par les domaines de spécialité de l’Institut.
Plataforma
A Coursera é uma empresa digital que oferece um curso on-line massivo e aberto, fundado pelos professores de computação Andrew Ng e Daphne Koller Stanford University, localizado em Mountain View, Califórnia.
O Coursera trabalha com as melhores universidades e organizações para disponibilizar alguns dos seus cursos on-line e oferece cursos em várias disciplinas, incluindo: física, engenharia, humanidades, medicina, biologia, ciências sociais, matemática, negócios, ciência da computação, marketing digital, ciência de dados. e outros assuntos.Cours
