Content Strategy for Professionals: Expanding Your Content’s Reach
list 3 sequencias
assignment Nível: Introdutório
chat_bubble_outline Idioma: Inglês
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Informações principais

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Sobre o conteúdo

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach. You will begin by learning how to utilize content trends to jump-start your organization's influence. You'll also look at how to engage with multi-channel digital communities across all social media. Finally, you'll hear about some of the best ways to enhance your content with new interactivity tools and gamification. In this information age, every organization depends on its employees and those it serves to understand where it is going and what advances the organization has made. Content Strategy will enable you to tell your important stories with far greater impact and to a large, more valuable audience. Guest lecturers in this course include: -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera) -- Emily Withrow, Assistant Professor, Medill, Northwestern

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Programa de estudos

  • Week 1 - Utilizing Content Trends
    Module 1 sets the stage by showing you how to utilize content trends to jump-start your organization's influence.
  • Week 2 - Social Networks and Digital Media
    Module 2 shows you how to engage with multi-channel digital communities across all social media.
  • Week 3 - Interactivity and Gamification
    Module 3 is all about enhancing your content with new interactivity tools and gamification.
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Instrutores

John Lavine
Founder, Professor and Director, Media Management Center

Candy Lee
Professor
Medill School of Journalism, Media, Integrated Marketing Communications

Randy Hlavac
Lecturer, Medill IMC; CEO, Marketing Synergy Inc

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Criador do conteúdo

Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

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Plataforma

Coursera

A Coursera é uma empresa digital que oferece um curso on-line massivo e aberto, fundado pelos professores de computação Andrew Ng e Daphne Koller Stanford University, localizado em Mountain View, Califórnia.

O Coursera trabalha com as melhores universidades e organizações para disponibilizar alguns dos seus cursos on-line e oferece cursos em várias disciplinas, incluindo: física, engenharia, humanidades, medicina, biologia, ciências sociais, matemática, negócios, ciência da computação, marketing digital, ciência de dados. e outros assuntos.Cours

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