Communicating Corporate Social Responsibility (CSR)

Name: Communicating Corporate Social Responsibility (CSR)
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Author: UCLouvain

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Curso

Inglês

32 h

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CONDIÇÕES

Individualizado
Acesso livre
Certificado pago

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8 sequências
Intermediate Level

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Detalhes do curso

Programa de Estudos

Becoming familiar with CSR

What is the purpose of a company?
What is CSR?
What are the differences between CSR and the concept of shared value creation?
Who are stakeholders?
How can we identify relevant stakeholders and their expectations?
What are some criticisms of CSR?

Implementing CSR

How should companies implement CSR?
What are some success factors and obstacles to CSR implementation?
What is the role of stakeholder dialogue?
What is the value of CSR for business?

Communicating CSR

Why, or why not, should companies communicate about their CSR?
Which channels of communication should they use?
When should they communicate?
What are some recommendations about the content of the CSR message?
What is CSR-washing?
Which recommendations exist for a credible CSR communication?

Reporting CSR

What are the frameworks available in terms of CSR reporting?
What is the current state of legislation?
How can we assess the quality of a CSR report?

Impacting consumers

In what conditions does CSR affect consumers?
Who are the “responsible” consumers?
What are the barriers to responsible consumption?
What drives responsible consumption?

Pré-requisito

No prior knowledge is required.
Students who are unfamiliar with business concepts and language might have more difficulty understanding certain notions.

Instrutores

Valérie Swaen
Professor, Corporate Social Responsibility and Marketing
Université catholique de Louvain

Editor

A Université catholique de Louvain ou UCLouvain é uma universidade belga francófona, com várias sedes em seis cidades belgas, que reúne, desde a adoção do seu novo nome, a UCL e a Université Saint-Louis - Bruxelles.

Na sequência da cisão da Universidade Católica de Lovaina em duas entidades juridicamente independentes (1968), a maior parte da universidade francófona está localizada em Louvain-la-Neuve (Brabante Valão) desde 1972, e em Woluwe-Saint-Lambert para as faculdades de medicina, farmácia, odontologia e ciências biomédicas. A universidade de língua neerlandesa permanece em Lovaina, sob o nome de Katholieke Universiteit Leuven (KU Leuven). É uma das principais universidades da Bélgica e é regularmente citada como uma das 150 melhores universidades do mundo.

Plataforma

EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.

EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.

Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.