Informações principais
Sobre o conteúdo
Do you speak “business"? You will. This course is designed to give you the terminology, concepts and frameworks necessary to understand businesses, to unpack their constituent parts, and to build your own tool-kit for strategy and decision-making.
Whether you are just starting out or looking to fine tune your education, this course introduces basic concepts and frameworks that can be applied across markets, at all levels of business. The course kicks off with core value propositions and moves through a business model framework, competition and macro environmental tools, theories of disruption, basic accounting literacy and concludes with an integrated look at business functions.
This course, part of the Business Fundamentals Professional Certificate program, sets the stage with a big picture perspective on business.
Programa de estudos
- How to break a company down into its main components and activities
- How disruption happens in an industry
- The basics of industry competitive dynamics
- Basic financial statement literacy
- How different business functions work and integrate
Instrutores
Elicia Salzberg
Lecturer, Law and Business Communications Group
UBC Sauder School of Business
Criador do conteúdo
A University of British Columbia foi fundada em Vancouver em 1908. A Universidade da Colúmbia Britânica é uma das universidades mais prestigiadas da América do Norte e está classificada entre as melhores universidades do mundo. A UBC tem mais de 61.000 estudantes, distribuídos pelo campus histórico de Vancouver (1908) e pelo campus de Okanagan (2005), e um orçamento anual de 2,3 mil milhões de dólares.
Plataforma
EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.
EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.
Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.
