Business Case Analysis
link Origem: www.coursera.org
list 7 sequencias
assignment Nível: Intermediário
label Inglês
chat_bubble_outline Idioma : Inglês
card_giftcard 140 pontos
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Informações principais

credit_card Free accesso
verified_user Certificado pago
timer 14 total de horas

Sobre o conteúdo

The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and: (1) prepare an online video presentation (approx. ½ hour) that analyses the case and provides recommendations, and (2) prepare a business recommendation report to coincide with the presentation (approx. 2,000 words). The report should include an executive summary, analyses of the case and recommendations.

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Programa de estudos

  • Week 1 - Week 1 Initial case analysis
    Welcome to Week 1! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page case analysis. The suggested links to previous lectures and readings will help you plan the content and structure...
  • Week 2 - Week 2 Writing an informal situational analysis
    Welcome to Week 2! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page situational analysis. The suggested links to previous lectures and readings focus on giving explanations and maki...
  • Week 3 - Week 3 Creating a draft executive summary
    Welcome to Week 3! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 2-page executive summary for a recommendation report. The suggested links to previous lectures and readings focus on the...
  • Week 4 - Pitching your idea
    Welcome to Week 4! In this module you review relevant materials that will help you with the non-graded assignment that involves pitching an idea or suggestion. The suggested links to previous lectures and readings will help you plan the content and structure o...
  • Week 5 - Week 5 - Presenting a problem or situational analysis
    Welcome to Week 5! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting a situation or problem analysis. The suggested links to previous lectures and readings focus on conducting an audience an...
  • Week 6 - Week 6 - Presenting recommendations and justifications
    Welcome to Week 6! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting recommendations and justifications for the case problem. The suggested links to previous lectures and readings focus unde...
  • Week 7 - Week 7 - Capstone project
     
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Instrutores

Sean McMinn
Senior Instructor
Center for Language Education

Kin Tang
Instructor
Center for Language Education

Delian Gaskell
Instructor
Center for Language Education

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Criador do conteúdo

The Hong Kong University of Science and Technology

The Hong Kong University of Science and Technology - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.

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Plataforma

Coursera

A Coursera é uma empresa digital que oferece um curso on-line massivo e aberto, fundado pelos professores de computação Andrew Ng e Daphne Koller Stanford University, localizado em Mountain View, Califórnia.

O Coursera trabalha com as melhores universidades e organizações para disponibilizar alguns dos seus cursos on-line e oferece cursos em várias disciplinas, incluindo: física, engenharia, humanidades, medicina, biologia, ciências sociais, matemática, negócios, ciência da computação, marketing digital, ciência de dados. e outros assuntos.Cours

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