Informações principais
Sobre o conteúdo
There is no higher form of user validation than having customers support your product with their wallets. However, the path to a profitable business is not necessarily an easy one. This course blends instruction with real life examples to help you effectively develop, implement, and measure your monetization strategy, iterating on the model as appropriate.
Programa de estudos
Lesson 1: Introducing Monetization
Developing an appropriate monetization strategy is comparable to finding the product/market fit for a new idea. This lesson will get you started on the path to finding that strategy by helping you think about profitability from the very beginning. You will also learn about different monetization models, profit margins, KPIs, and customer acquisition and retention.Lesson 2: Monetization Strategies
They say nothing happens before you make your first dollar. This lesson takes a deep dive into monetization strategies for different platforms, covering freemium, subscription, eCommerce, and Ads across web, games, and native apps. You’ll learn about the tools startups use to implement these strategies and design a plan to execute a model for your own product.Lesson 3: Implement a Monetization Plan
Monetization strategies change over time as the user base grows and the product evolves. In this lesson, you will choose and tailor a monetization strategy for your product and learn how to set up tracking to monitor its effectiveness. Using Google Analytics and other tracking tools, you will begin closely following and iterating based on behavior reports, crashes, exceptions, and app speed.Lesson 4: Optimize Your Model
In the final lesson, you will learn how to react and re-engage users if your monetization strategies don’t originally work. Through a case study with Nir Eyal, you will see how product and monetization are closely tied and how the Hooked Model can be used to optimize your strategy.Case Study: Wufoo
Learn how Kevin Hale got started with Wufoo (sold to SurveyMonkey).Instrutores
- Ido Green - Ido is a Developer Advocate for Google Chrome. In the past 20 years, he started six companies and had a lot of fun developing and scaling large systems. He has a wide array of skills and experience, including HTML5, JavaScript, Java, PHP -- and all aspects of agile development and scaling systems. His last book [Web Workers: Multithreaded Programs in JavaScript](http://www.amazon.com/Web-Workers-Multithreaded-Programs-JavaScript/dp/1449322131) will help you sleep better on long flights. You can follow his adventures [here.](http://ido-green.appspot.com/)
Criador do conteúdo
A Google é uma empresa fundada em 4 de setembro de 1998 na garagem da Google em Silicon Valley, Califórnia, por Larry Page e Sergueï Brin, criadores do motor de busca Google.
A empresa tornou-se conhecida principalmente pela posição monopolista do seu motor de pesquisa, que enfrentou a concorrência, primeiro do AltaVista e depois do Yahoo! e do Bing. Desde então, a empresa fez uma série de aquisições e desenvolvimentos e, atualmente, é proprietária de uma série de produtos de software e sítios Web notáveis, incluindo o YouTube, o sistema operativo Android para telemóveis e outros serviços como o Google Earth, o Google Maps e o Google Play.
Plataforma
Udacity est une entreprise fondé par Sebastian Thrun, David Stavens, et Mike Sokolsky offrant cours en ligne ouvert et massif.
Selon Thrun, l'origine du nom Udacity vient de la volonté de l'entreprise d'être "audacieux pour vous, l'étudiant ". Bien que Udacity se concentrait à l'origine sur une offre de cours universitaires, la plateforme se concentre désormais plus sur de formations destinés aux professionnels.
