App Monetization

Lesson 1: Introducing Monetization

Developing an appropriate monetization strategy is comparable to finding the product/market fit for a new idea. This lesson will get you started on the path to finding that strategy by helping you think about profitability from the very beginning. You will also learn about different monetization models, profit margins, KPIs, and customer acquisition and retention.

Lesson 2: Monetization Strategies

They say nothing happens before you make your first dollar. This lesson takes a deep dive into monetization strategies for different platforms, covering freemium, subscription, eCommerce, and Ads across web, games, and native apps. You’ll learn about the tools startups use to implement these strategies and design a plan to execute a model for your own product.

Lesson 3: Implement a Monetization Plan

Monetization strategies change over time as the user base grows and the product evolves. In this lesson, you will choose and tailor a monetization strategy for your product and learn how to set up tracking to monitor its effectiveness. Using Google Analytics and other tracking tools, you will begin closely following and iterating based on behavior reports, crashes, exceptions, and app speed.

Lesson 4: Optimize Your Model

In the final lesson, you will learn how to react and re-engage users if your monetization strategies don’t originally work. Through a case study with Nir Eyal, you will see how product and monetization are closely tied and how the Hooked Model can be used to optimize your strategy.

Case Study: Wufoo

Learn how Kevin Hale got started with Wufoo (sold to SurveyMonkey).